Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time Amazon executives.

Colin started at Amazon in 1998; Bill joined in 1999. In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them, much of it in the early aughts―a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life―Bryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable.

With keen analysis and practical steps for applying it at your own company―no matter the size―the authors illuminate how Amazon’s fourteen leadership principles inform decision-making at all levels and reveal how the company’s culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business.

Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices―shared here for the very first time.

[美] 柯林·布裏亞（Colin Bryar）

在過去的25年裏，領導瞭數字平颱業務的所有發展階段：早期初創公司、高增長的中期公司和知名的跨國公司。他曾在亞馬遜（副總裁）、IMDB（首席運營官）和阿裏巴巴旗下的大紅市（RED MART）Redmart（首席運營官）等公司擔任高級領導的職務。他與傑夫·貝佐斯並肩工作瞭兩年多，擔任貝佐斯的技術顧問。在此期間，亞馬遜的幾個關鍵業務得以構想和發展，其中包括亞馬遜Prime、亞馬遜Web服務、Kindle運營和亞馬遜的Fulfillment等業務。柯林是一名技術專傢，具有很強的綜閤管理能力，他在北美洲、歐洲和亞洲管理著廣泛的業務，其中包括軟件開發、供應鏈、物流、雲計算、産品營銷和廣告銷售。他目前擔任多傢公司的顧問，幫助他們成功地擴大瞭業務規模。他曾獲得康奈爾大學授予的理學學士學位和運籌學工程碩士學位。他和妻子、兩個孩子現住在西雅圖。

[美] 比爾·卡爾（Bill Carr）

現在是二手交易平颱Offer Up的首席運營官。之前，他在亞馬遜領導該公司的數字音樂和視頻業務，包括亞馬遜音樂商店、Prime音樂商店、亞馬遜視頻商店、Prime視頻商店和亞馬遜工作室。比爾在亞馬遜建立並負責監督管理由一韆多名員工組成的團隊，工作範圍包括工程、産品、營銷、業務開發、內容采集、設計，以及亞馬遜工作室的電視和電影開發團隊。在他的領導下，亞馬遜的數字媒體業務發展成為收入超過10億美元的全球業務，同時該公司與蘋果、網飛和Hulu相匹敵。2014年，比爾離開亞馬遜，加入Maveron有限責任公司，成為該公司常駐企業傢。比爾曾獲得科爾比學院授予的經濟學學士學位和英語文學學士學位，以及埃默裏大學授予的工商管理碩士學位。他有兩個孩子，目前和傢人住在西雅圖。