图书标签: 思维 管理 商业 SimonSinek 英文原版 领导力 自我成长 市场营销
发表于2024-04-28
Start with Why pdf epub mobi txt 电子书 下载 2024
Why do you do what you do?
Why are some people and organizations more innovative, more influential, and moer profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why . It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.
In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY.
Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why . WHY is not money or profit-- those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others?
Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.
Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He has written two books, Leaders Eat Last and Start With Why and is quoted frequently by national publications. Sinek also regularly shares 140 characters of inspiration on Twitter (@simonsinek).
看了10%了,还在举例子,还在说他们成功是因为他们问了Why,这是在尊重读者吗?草泥马
评分作者将常见的经典人物例子讨论角度很独到,并不是从简单的价格利润等参数反映公司短期利润讨论,而从一些其他方面讨论长期发展讨论存在的价值和对社会的影响。对于产品,什么是manipulation,什么是灵魂有自己的观点:people don't buy what, they buy why you do it. 多一种对问题的看法角度。书中一些作者观点看似有道理,但还是缺少一些明显支持的佐证。
评分via Ted/ ted讲得比成书较好。当然,书里除了the golden circle外,还融合了the law of diffusion/ the celegy test等操作法(?) 其实书中有部分预言,让我们拭目以待吧。对于创业/企业者来说参考度不错。很多时候我会拿书中讨论的观点与个案来比对所任职公司近几年遭遇的"变故"。所以蛮多情况觉得挺契合的。(苹果真的一个很好的case study) - 最后部分那个为自己奔跑的小男孩ben的故事,让我最后把评价定在4星。:)个人来说,这本书在引我思考的部分倒是真的很不错。
评分If u’ve watched the TED talk, then there is no need to read this book...
评分看了10%了,还在举例子,还在说他们成功是因为他们问了Why,这是在尊重读者吗?草泥马
较为快速的阅读完本书,很赞同作者的观点。之前对此观点有意识但还比较模糊,看完本书,觉得确实对于工作首先要想清楚为什么而做。尽量把这个为什么的理由升华到信念的高度,将之贯彻到工作之中,始终以此作为工作的原因、理由。不偏离、不为利益等其他因素所干扰,坚持这一工...
评分看这本书时,刚好看了《我的名字叫可汗》这部电影,终于明白书中没说的要义,这些东西不是对外求的,而是从内心发现。已经在那里,只是很多人自己并没有看到。正如和别人比谁跑的快。但是忘记了自己为什么要和别人在这个赛道上抛。 说说这本书,刚开始觉得很罗嗦,看看TED就行...
评分去年无意中看到作者在TED的演讲,忍不住买了一本看。去年读第一遍的时候,虽然只是快速读了一遍,到真心觉得是那以前我读过最好的书了。前段时间开始读第二遍,读了一半,看不下去了。倒不是否定书中内容,书中的内容无论对于企业营销、产品营销还是个人营销都是有用的。但黄金...
评分较为快速的阅读完本书,很赞同作者的观点。之前对此观点有意识但还比较模糊,看完本书,觉得确实对于工作首先要想清楚为什么而做。尽量把这个为什么的理由升华到信念的高度,将之贯彻到工作之中,始终以此作为工作的原因、理由。不偏离、不为利益等其他因素所干扰,坚持这一工...
评分小的时候,我们有棱有角,对世界充满好奇心,遇到的每一件事情,都会不断地问为什么? 长大以后,我们磕磕碰碰,变得圆滑,很多事都不再感到新鲜,也很少再问为什么。 但在这个世界上,还有少数人,他们终其一生,都不会放弃对“为什么”的追寻。 他们清楚自己为什么做一些事,...
Start with Why pdf epub mobi txt 电子书 下载 2024