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奇普•希思（Chip Heath）,斯坦福大學商學院組織行為學教授。與丹·希思共同著有全球暢銷書《讓創意更有黏性》（Made to Stick）。

丹•希思（Dan Heath），杜剋大學社會企業發展中心（CASE）高級研究員，前哈佛商學院研究員，Thinkwell（思睿）新媒體教育公司創辦人之一。

出版者:Random House Audio Publishing Group

作者:Chip Heath

出品人:

頁數:336

译者:

出版時間:2013-3-26

價格:GBP 34.41

裝幀:Audio CD

isbn號碼:9780449011119

叢書系列:

圖書標籤:

思維
決策
心理學
自我管理
管理
決策行為
個人管理
美國

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Chip and Dan Heath, the bestselling authors of Switch and Made to Stick , tackle one of the most critical topics in our work and personal lives: how to make better decisions.

Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?

In Decisive , the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.

Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course?　

Decisive is the Heath brothers’ most powerful—and important—book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.

From the Hardcover edition.