奇普•希思(Chip Heath),斯坦福大学商学院组织行为学教授。与丹·希思共同著有全球畅销书《让创意更有黏性》(Made to Stick)。
丹•希思(Dan Heath),杜克大学社会企业发展中心(CASE)高级研究员,前哈佛商学院研究员,Thinkwell(思睿)新媒体教育公司创办人之一。
Chip and Dan Heath, the bestselling authors of Switch and Made to Stick , tackle one of the most critical topics in our work and personal lives: how to make better decisions.
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?
In Decisive , the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.
Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course?
Decisive is the Heath brothers’ most powerful—and important—book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.
From the Hardcover edition.
『决策』一词最早见于《韩非子·孤愤》:“智者决策於愚人,贤士程行於不肖,则贤智之士羞而人主之论悖矣”。决就是断定,决定;策就是计谋、主意、办法。在现代科学定义中,决策是一种认知过程。个人在经过认知了解之后,根据个人信念或综合各项因素的推理,在各种可选方案中...
评分我简单梳理了一下,这样分解现适合理解: 心理学家罗伊·鲍迈斯特尔(RoyBaumeister)用驾车打了个比方——可能我们90%的时间都是在直行,但决定我们停在哪里的还是转弯处。 1、 a.梳理核心价值观,从客体出发,思考最直接的解决办法; b.消失选项,拓宽思维空间,衡...
评分这本书对于丹尼尔为何获得诺贝尔经济学奖做出了更加具体的解释。 行为经济学是爱因斯坦的相对论,而教材上的经济学则是牛顿的经典力学。 不过,两者不同之处是,行为经济学更加容易理解,也更加能够指导个人生活。 比如,如何做出决策? 从正反面来论证。 比如,“我应该换工作...
评分希思兄弟把科学决策分成四个步骤:第一步,列出选项,也就是看看自己有哪些选择;第二步,分析选项,就是评估每个选项的优劣;第三,:做出选择,就是系统分析之后选出一个相对最好的;第四步,管理预期,就是决策后要对未来的不确定性有一个心理准备。 回顾一下,科学决策是一...
评分值得了解的观点。后面三个案例按步分解决策过程,彰显流程在整个过程的重要作用。有一段讲到信息的短时间内大量输入的好处,颇具启发。
评分2014.01-2014.04
评分拖了一年啊。。
评分写的非常好,会再看一遍
评分概述很好。给来找方法论的人提供了一点点方法论。不大适合audible,读到一半,格言体故事太多,枯燥无味差点放弃
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