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奇普•希思（Chip Heath）,斯坦福大学商学院组织行为学教授。与丹·希思共同著有全球畅销书《让创意更有黏性》（Made to Stick）。
丹•希思（Dan Heath），杜克大学社会企业发展中心（CASE）高级研究员，前哈佛商学院研究员，Thinkwell（思睿）新媒体教育公司创办人之一。
- 思维
- 决策
- 心理学
- 自我管理
- 管理
- 决策行为
- 个人管理
- 美国
Chip and Dan Heath, the bestselling authors of Switch and Made to Stick , tackle one of the most critical topics in our work and personal lives: how to make better decisions.
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?
In Decisive , the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.
Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course?
Decisive is the Heath brothers’ most powerful—and important—book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.
From the Hardcover edition.
具体描述
读后感
希思兄弟把科学决策分成四个步骤：第一步，列出选项，也就是看看自己有哪些选择；第二步，分析选项，就是评估每个选项的优劣；第三，：做出选择，就是系统分析之后选出一个相对最好的；第四步，管理预期，就是决策后要对未来的不确定性有一个心理准备。 回顾一下，科学决策是一...
评分用户评价
关于如何决策的书，亚马逊同类书籍第一名，值得多次阅读。书中包含简单合理的原则，清楚的事例，鸡汤中的佳品
评分听书。*科学决策法 WRAP： 1. Widen our options 看看有什么选项，眼界要宽，扩充被忽略选项 2. Reality check 评估每个选项的优劣，不要先入为主，要多向他人寻求建议，获得客观评估。 3. Attain distance 从长计议，不要短期情感冲动，选择长远上最有利的选项。 4. Prepare to be wrong 对未来的不确定性得有一定的准备，切勿过度自信，设定“止损点”。
评分拖了一年啊。。
评分13/02/14
评分Full of 干货！
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