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As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys—the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world

Never Lost Again chronicles the evolution of mapping technology—the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech’s development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokémon GO.

He takes us back to the beginning to Keyhole—a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company’s big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke’s original company was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite.

Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn’t only a look back at the past; it is also a glimpse of what’s to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again.

Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It’s a crazy story. And it all started with a really good map.

Bill Kilday’s twenty-five-year career in technology and game marketing has centered on maps and augmented reality. He served as marketing director for digital mapping start-up Keyhole, and marketing lead for Google’s Geo division during the launch of Google Maps and Google Earth. He is currently VP of marketing for Niantic Inc., a spinout company from Google responsible for GPS-based games Ingress, Pokémon GO, and the upcoming Harry Potter: Wizards Unite. The youngest of eight children, Kilday was born in Houston, Texas, and now lives in Austin, Texas, with his family. He has a terrible sense of direction.

Introduction: Starting Point
Where Are We Going?: The Start-up Years
Chapter 1: The Superman Thing
Chapter 2: Powers of Ten
Chapter 3: The Green Folder
Chapter 4: Out of Gas
Chapter 5: Situation Room
Chapter 6: Behind the Curtain
Chapter 7: Series B or Series G?
Recalculating: The Google Years
Chapter 8: Feeling Lucky
Chapter 9: Table for 33
Chapter 10: A Friendly Wager in Building 41
Chapter 11: Launching Google Maps Mania
Chapter 12: Sparking a New Industry
Chapter 13: Hello, Google Earth
Chapter 14: Dashboard for the Planet
Chapter 15: You: A Blue Dot
Chapter 16: Okay, Google, Where Am I?
Chapter 17: Street Cred
Chapter 18: 4,000 Lattes
Chapter 19: Google’s New Eye in the Sky
Chapter 20: Project Ground Truth
Chapter 21: Moonshot Complete. Now on to Mars.
Epilogue: Did You Get One?
Author’s Note
Acknowledgments
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