The Four pdf epub mobi txt 电子书 下载 2024


The Four

简体网页||繁体网页
Scott Galloway
Portfolio
2017-10-3
320
USD 28.00
Hardcover
9780735213654

图书标签: 商业  互联网  科技  business  英文原版  startup  英文  美国   


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发表于2024-05-13

The Four epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Four epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Four pdf epub mobi txt 电子书 下载 2024



图书描述

NEW YORK TIMES BESTSELLER

USA TODAY BESTSELLER

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

The Four 下载 mobi epub pdf txt 电子书

著者简介

Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Business School Professors” by Poets & Quants. His weekly YouTube series, “Winners and Losers,” has generated tens of millions of views. This is his first book.


图书目录


The Four pdf epub mobi txt 电子书 下载
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用户评价

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I especially like the chapter giving advice to young people. The AI chapter could have better arguments but it hits the point.

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看了一小半,弃了,作为it业从业者,这些非专业人士讲的东西总是皮毛,大概念,触及不到精髓。还有脏话出现。同类型的硅谷帝国就深刻的多。

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购买链接:https://item.taobao.com/item.htm?spm=a1z38n.10677092.0.0.545b1debMUJ6Io&id=571543579370

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四大巨头的成功,很大是归功于把握了某种人性的弱点……人性有很多弱点,这么说我们是不是还有机会♪( ´θ`)ノ

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gangsta

读后感

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Galloway 将需求映射到人体结构:大脑(理性需求)、心胸(感性需求)、下半身(性&生育本能),对应人类不同层次的生存需要。对于企业而言,公司定位与人类的哪个部位(满足人类哪个层次的需求),决定了其商业战略和最后的成就。 一些典型代表 大脑:Google、Amazon、沃...  

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这本书有惊喜,惊喜来自于超预期,而超预期又来自于作者异乎寻常的洞察和这种独特洞察所塑造的超越读者一般想象的意外。互联网已经火了几十年,有关亚马逊、苹果、脸书、谷歌的书籍和文章汗牛充栋,俯首皆是,以至于我们很容易形成一个认知上的感觉,认为这几家企业即使算不上...  

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身在职场,需要定期看看市面上的商业类好书。 这是一本让你了解互联网大企业商业模式的书,四个公司(亚马逊、Google、苹果和Facebook),其中三个对应了国内的BAT(PS:个人觉得苹果的互联网特征要弱很多),对社会生活的影响很大。 互联网四大与普通人的生活息息相关,读这本...  

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用着Apple电脑,开着Chrome游览器, 在Amazon上听歌观影购物,简直就是日常生活。唯一的例外大约就是Facebook,用软件偷听用户对话和光明正大剽窃Snapchat实在太令人不齿,最近的信息泄露更是进一步毁了公众形象。对金钱没有底线的追求,都直接书在脸上了。但又有几个年轻人知...

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