The Four pdf epub mobi txt 電子書下載2025

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Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Business School Professors” by Poets & Quants. His weekly YouTube series, “Winners and Losers,” has generated tens of millions of views. This is his first book.

出版者:Portfolio

作者:Scott Galloway

出品人:

頁數:320

译者:

出版時間:2017-10-3

價格:USD 28.00

裝幀:Hardcover

isbn號碼:9780735213654

叢書系列:

圖書標籤:

商業
互聯網
科技
business
英文原版
startup
英文
美國

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NEW YORK TIMES BESTSELLER

USA TODAY BESTSELLER

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

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評分☆☆☆☆☆

这本书有惊喜，惊喜来自于超预期，而超预期又来自于作者异乎寻常的洞察和这种独特洞察所塑造的超越读者一般想象的意外。互联网已经火了几十年，有关亚马逊、苹果、脸书、谷歌的书籍和文章汗牛充栋，俯首皆是，以至于我们很容易形成一个认知上的感觉，认为这几家企业即使算不上...

評分☆☆☆☆☆

Galloway教授从一个商学院教授的视角，分析了四大科技巨头（Facebook、Apple、Amazon、Google）赖以成功的特性与共性，在此基础上探讨了谁会成为与这四家公司平起平坐的第五家巨头公司，并为年轻人提供了如何在当今这个瞬息万变的时代取得职场成功的建议。在Galloway教授看来...

評分☆☆☆☆☆

用着Apple电脑，开着Chrome游览器，在Amazon上听歌观影购物，简直就是日常生活。唯一的例外大约就是Facebook，用软件偷听用户对话和光明正大剽窃Snapchat实在太令人不齿，最近的信息泄露更是进一步毁了公众形象。对金钱没有底线的追求，都直接书在脸上了。但又有几个年轻人知...

評分☆☆☆☆☆

Galloway 将需求映射到人体结构：大脑（理性需求）、心胸（感性需求）、下半身（性&生育本能），对应人类不同层次的生存需要。对于企业而言，公司定位与人类的哪个部位（满足人类哪个层次的需求），决定了其商业战略和最后的成就。一些典型代表大脑：Google、Amazon、沃...

評分☆☆☆☆☆

“谷歌依靠时报的内容吸引了数十亿点击量,而时报使用它们的搜索算法来引入流量。但是两者中显然谷歌拥有更大的权力。它如同地主一样统治着互联网的一个关键领域,而时报就相当于那块草地上的佃农。我们的结局从一开始就注定了。” 01 — 一位商学院教授对亚马逊、苹果、脸书和谷...