圖書標籤: 戰略 strategy 商業 萬維鋼推薦 精英日課第二季 工業設計 成功科學 思維
发表于2024-11-26
Strategy Beyond the Hockey Stick pdf epub mobi txt 電子書 下載 2024
Beat the odds with a bold strategy
We’ve all seen hockey stick business plans before. A future where results sail confidently upward, but with a dip coinciding with next year’s budget.
CEOs usually rely on their experience and business smarts to figure out which of those hockey sticks are real, and which are fake. But all too often getting to a “yes,” competing for resources, and striving to claim credit, cloud the hard decisions. Another strategy framework? No thanks, we already have plenty of those, and they don’t fix the real problem: the social dynamics in your strategy room.
Mining the data from thousands of large companies, McKinsey Partners Chris Bradley, Martin Hirt and Sven Smit open the windows of that room, and bring an “outside view.” They found three discrete groups of companies: the bottom quintile with massive economic losses; the long, flat, middle 60 percent with practically no economic profit; and the top 20 percent to whom all the value accrues.
Some companies do achieve real hockey stick performance: but just 1-in-12 jump from the middle tier to the top over a ten year period. This does not happen by magic—there is an empirically-backed science to improve your odds of success by capitalizing on your endowment, riding the right trends, and most importantly, making a few big moves.
To make these big moves happen, you’re going to have to break through inertia, gamesmanship and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies.
This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.
SVEN SMIT is a Senior Partner in Amsterdam. He leads McKinsey Western Europe and, before that, led McKinsey's Strategy Practice. He is the co-author of the bestselling book Granularity of Growth.
MARTIN HIRT is a Senior Partner in Greater China. He leads McKinsey's Global Strategy & Corporate Finance Practice.
CHRIS BRADLEY is a Partner in Sydney. He leads McKinsey's Business Strategy service line.
精英日課筆記:所謂戰略,就是選擇方嚮,集中力量,做幾件能讓你在利益分配麯綫上有一個更好的位置的,大事。 *** 但是你從戰略角度考慮,集中力量的本質,其實是有選擇的投入,也可以說是有選擇的放棄。在這個方嚮上集中力量,就意味著要放棄那個方嚮。 動永遠比不動好,集中比分散好,人生在於放棄和集中
評分"Strategy remains part science, part art."
評分很多描述感同身受,不過前半部分有點囉唆,後半部分推進過快。另外,描述的案例很多是大公司的,不一定適閤小公司。
評分同屬於"懂得瞭很多道理卻過不好這一生"係列。全書邏輯結構不太清楚,廢話略多,但是觀點獨到案例詳實,真想給它捋捋順…
評分這本書最大的特色就是它不“和稀泥”,它直截瞭當地告訴你什麼是對,什麼是錯。這本書告訴你的戰略選擇,是大膽的,是 高投入的,是冒險的,是得罪人的......但也是正確的。 麥肯锡有強大的企業數據,所以這本書的一個特點就是不像商學院 MBA 班那樣靠案例說話,而是靠數據說話,試圖發現決策的共性,找到一般的規律。 管理學並不是真正的科學 —— 但這本書,試圖加上一點科學的味道。
——《突破现实的困境:趋势、禀赋与企业家的大战略》读后感 什么是战略?战略是对发展大势的准确把握,是对纷繁矛盾的冷静分析,是对前途命运的科学谋划。战略是“运筹帷幄之中,决胜千里之外”的大智慧,是“终日乾乾,与时偕行”的深领悟。战略是经验的总结,是现实的指导,...
評分1.每个行业的人都顶着压力每天奔波。但是行业和行业的差距大到不敢想象。同样是挥拍类的运动,羽毛球排名第一的林丹,收入可能只是网球第一的费德勒的十分之一。难道林丹不够努力吗? 2.利润的分布符合幂次定律,行业顶尖真的比行业中流要强很多倍。 3.可以用书中的十个指标来...
評分 評分 評分Strategy Beyond the Hockey Stick pdf epub mobi txt 電子書 下載 2024