圖書標籤: consulting 谘詢 管理谘詢 BCG 戰略 商業 管理 Business
发表于2024-12-25
The Boston Consulting Group on Strategy pdf epub mobi txt 電子書 下載 2024
《波士頓戰略觀點》匯集瞭波士頓谘詢公司對全球各行業先進戰略管理經驗的研究成果,記錄瞭波士頓公司在這一領域做齣的許多重要貢獻。它就像一部電影,反映瞭波士頓谘詢公司關於公司戰略思維的演變軌跡。書中討論的各種問題和實例正是中國企業麵臨的情況和挑戰,對我國許多企業傢和管理人員思考企業的長遠發展將提供有益的啓迪。
A collection of the best strategic thinking from the Boston Consulting Group one of the most prestigious and innovative management consulting firms in the world.
For the past forty-two years, The Boston Consulting Group has been shaping the way business is done the world over. This book, a compilation of seventy-five of BCG's most influential articles and thought pieces, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Key topics covered include market segmentation, performance measurement, resource allocation, and organizational design. New articles for the second edition include George Stalk on hardball, Michael Silverstein on trading up, and Philip Evans on networks.
The Boston Consulting Group on Strategy is essential reading for senior managers, executives, entrepreneurs, and students of strategy and business.
強力推薦:中文版《波士頓戰略觀點》火熱發售
個人感覺Cash cow(BCG Matrix)、Richness and Reach這兩個方麵分析的很好,非常經典。。。不足之處,感覺部分材料還是有些過時,尤其是在new economy的大環境下。capacity-based competition部分對Toyota的生産方式的分析感覺也不是很清晰。總之,還是一本關於戰略管理谘詢的好書。
評分沒什麼可說的,大名鼎鼎的BCG戰略谘詢書,相當經典。
評分在讀的, 還挺順
評分2008-1-21標記在讀,2020-2-22讀完,12年過去瞭
評分若乾年後想起來倒是和最近讀的書有相通之處。
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The Boston Consulting Group on Strategy pdf epub mobi txt 電子書 下載 2024