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发表于2024-11-26
The Boston Consulting Group on Strategy pdf epub mobi txt 电子书 下载 2024
《波士顿战略观点》汇集了波士顿咨询公司对全球各行业先进战略管理经验的研究成果,记录了波士顿公司在这一领域做出的许多重要贡献。它就像一部电影,反映了波士顿咨询公司关于公司战略思维的演变轨迹。书中讨论的各种问题和实例正是中国企业面临的情况和挑战,对我国许多企业家和管理人员思考企业的长远发展将提供有益的启迪。
A collection of the best strategic thinking from the Boston Consulting Group one of the most prestigious and innovative management consulting firms in the world.
For the past forty-two years, The Boston Consulting Group has been shaping the way business is done the world over. This book, a compilation of seventy-five of BCG's most influential articles and thought pieces, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Key topics covered include market segmentation, performance measurement, resource allocation, and organizational design. New articles for the second edition include George Stalk on hardball, Michael Silverstein on trading up, and Philip Evans on networks.
The Boston Consulting Group on Strategy is essential reading for senior managers, executives, entrepreneurs, and students of strategy and business.
强力推荐:中文版《波士顿战略观点》火热发售
在读,给四星如此高分的原因是发觉读着不费劲。。。。
评分在读的, 还挺顺
评分个人感觉Cash cow(BCG Matrix)、Richness and Reach这两个方面分析的很好,非常经典。。。不足之处,感觉部分材料还是有些过时,尤其是在new economy的大环境下。capacity-based competition部分对Toyota的生产方式的分析感觉也不是很清晰。总之,还是一本关于战略管理咨询的好书。
评分在读,给四星如此高分的原因是发觉读着不费劲。。。。
评分在读,给四星如此高分的原因是发觉读着不费劲。。。。
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The Boston Consulting Group on Strategy pdf epub mobi txt 电子书 下载 2024