图书标签: 战略 strategy 商业 万维钢推荐 精英日课第二季 工业设计 成功科学 思维
发表于2024-05-18
Strategy Beyond the Hockey Stick pdf epub mobi txt 电子书 下载 2024
Beat the odds with a bold strategy
We’ve all seen hockey stick business plans before. A future where results sail confidently upward, but with a dip coinciding with next year’s budget.
CEOs usually rely on their experience and business smarts to figure out which of those hockey sticks are real, and which are fake. But all too often getting to a “yes,” competing for resources, and striving to claim credit, cloud the hard decisions. Another strategy framework? No thanks, we already have plenty of those, and they don’t fix the real problem: the social dynamics in your strategy room.
Mining the data from thousands of large companies, McKinsey Partners Chris Bradley, Martin Hirt and Sven Smit open the windows of that room, and bring an “outside view.” They found three discrete groups of companies: the bottom quintile with massive economic losses; the long, flat, middle 60 percent with practically no economic profit; and the top 20 percent to whom all the value accrues.
Some companies do achieve real hockey stick performance: but just 1-in-12 jump from the middle tier to the top over a ten year period. This does not happen by magic—there is an empirically-backed science to improve your odds of success by capitalizing on your endowment, riding the right trends, and most importantly, making a few big moves.
To make these big moves happen, you’re going to have to break through inertia, gamesmanship and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies.
This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.
SVEN SMIT is a Senior Partner in Amsterdam. He leads McKinsey Western Europe and, before that, led McKinsey's Strategy Practice. He is the co-author of the bestselling book Granularity of Growth.
MARTIN HIRT is a Senior Partner in Greater China. He leads McKinsey's Global Strategy & Corporate Finance Practice.
CHRIS BRADLEY is a Partner in Sydney. He leads McKinsey's Business Strategy service line.
首先,理解了什么是战略,战略是有选择地投入,有选择地放弃,选择一个方向,在这个方向上集中力量突破。因为收获从来不是由付出决定的,选择做什么,远比怎么做重要的多! 其次,作比较的时候不要用内部视野!一定要用外部视野!不能只关心自己的绝对付出,而要看到别人为此都做了什么。 最后,努力还是最重要的,当然,是在选择正确道路的情况下。 虽然是讲公司战略的书,但是对于自身成长也有重要意义,一本书只要能够给自己的生活提供一个思维上的转变,那就是一本值得阅读的书。
评分同属于"懂得了很多道理却过不好这一生"系列。全书逻辑结构不太清楚,废话略多,但是观点独到案例详实,真想给它捋捋顺…
评分写得很有趣,以后会经常翻翻。内容上并不是系统性的专著,相反包括不少显而易见的常识,但这些常识被换个角度阐述往往显得更有启迪。
评分写得很有趣,以后会经常翻翻。内容上并不是系统性的专著,相反包括不少显而易见的常识,但这些常识被换个角度阐述往往显得更有启迪。
评分写得很有趣,以后会经常翻翻。内容上并不是系统性的专著,相反包括不少显而易见的常识,但这些常识被换个角度阐述往往显得更有启迪。
三位作者是麦肯锡战略业务的领导者。本书是他们的一个费时费力的针对企业成长的研究结果。 作者们先是在书中指出了许多企业在制定战略过程中的种种弊病。这一部分有不少幽默和讽刺。全书有不少幽默插图。 随后作者们给出他们的解决方案。他们分析了2393家全球企业在2004-2014这...
评分 评分1.每个行业的人都顶着压力每天奔波。但是行业和行业的差距大到不敢想象。同样是挥拍类的运动,羽毛球排名第一的林丹,收入可能只是网球第一的费德勒的十分之一。难道林丹不够努力吗? 2.利润的分布符合幂次定律,行业顶尖真的比行业中流要强很多倍。 3.可以用书中的十个指标来...
评分你或许在讨论一个为期5年的战略,但大家都知道,真正重要的是第一年的预算。多数管理者都会努力为来年确保资源,同时尽可能的推迟这些投资回报的考核时限——毕竟推迟到让人们忘记最初的承诺,或者他们自己已经调到其他岗位。毕竟,就算最成功的商业领袖也是人。 战略办公室的...
评分三位作者是麦肯锡战略业务的领导者。本书是他们的一个费时费力的针对企业成长的研究结果。 作者们先是在书中指出了许多企业在制定战略过程中的种种弊病。这一部分有不少幽默和讽刺。全书有不少幽默插图。 随后作者们给出他们的解决方案。他们分析了2393家全球企业在2004-2014这...
Strategy Beyond the Hockey Stick pdf epub mobi txt 电子书 下载 2024