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Noam Wasserman is associate professor and Tukman Faculty Fellow at Harvard Business School.

出版者:Princeton University Press

作者:Noam Wasserman

出品人:

頁數:448

译者:

出版時間:2012-3-25

價格:USD 35.00

裝幀:Hardcover

isbn號碼:9780691149134

叢書系列:

圖書標籤:

創業
管理
startup
商業
創始人的睏境
創業運營
Noam_Wasserman
Founder’s

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Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: Should they go it alone or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. "The Founder's Dilemmas" is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team. Drawing on a decade of research, Noam Wasserman reveals the common pitfalls founders face and how to avoid them. He looks at whether it is a good idea to cofound with friends or relatives, how and when to split the equity within the founding team, and how to recognize when a successful founder-CEO should exit or be fired. Wasserman explains how to anticipate, avoid, or recover from disastrous mistakes that can splinter a founding team, strip founders of control, and leave founders without a financial payoff for their hard work and innovative ideas. He highlights the need at each step to strike a careful balance between controlling the startup and attracting the best resources to grow it, and demonstrates why the easy short-term choice is often the most perilous in the long term. "The Founder's Dilemmas" draws on the inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, while mining quantitative data on almost ten thousand founders. People problems are the leading cause of failure in startups. This book offers solutions.

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市场上有很多书籍，可以告诉企业创始人如何渡过最艰难的时刻，并做出正确的商业决策。然而，经历了十年的研究和学习而写出的书却不多见。哈佛商学院教授Noam Wasserman的新书，《创始人的困境》一书综合了近万名企业创始人的经历，深度剖析了诸如Twitter的Evan Williams和Pando...

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上完Wasserman教授的Founder's Dilemma课程，更清醒的认识到创业者的不易。人性的复杂，以及对权力和财富的取舍，贯穿了创业公司生命周期的每个阶段。对自我动机的清晰认识，对决策与后果的理性判断，以及对“未知的未知”的灵活应变可以大大提高创业公司的成功率。这本书基本...

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《创业者的窘境》直译自英文名《The Founder's Dilemmas》，Dilemma所指进退两难的境地，便是本书讨论的重点。作者通过走访3607家创业公司和9900位创业者，统计并梳理了创业过程当中会碰到的常见选择难题。根据创业三大阶段进行论述创业者将会碰到哪些常见选择题： 1）创业前...

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