Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies
There's never before been a company like Netflix. Not only because it has led a revolution in the entertainment industries; or because it generates billions of dollars in annual revenue; or even because it is watched by hundreds of millions of people in nearly 200 countries. When Reed Hastings co-founded Netflix, he developed a set of counterintuitive and radical management principles, defying all tradition and expectation, which would allow the company to reinvent itself over and over on the way to becoming one of the most loved brands in the world.
Rejecting the conventional wisdom under which other companies operate, Reed set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, adequate performance gets a generous severance and hard work is irrelevant. At Netflix, you don't try to please your boss, you give candid feedback instead. At Netflix, employees never need approval, and the company always pays top of market. When Hastings and his team first devised these principles, the implications were unknown and untested, but over just a short period of time they have led to unprecedented flexibility, speed, and boldness. The culture of freedom and responsibility has allowed the company to constantly grow and change as the world, and its members' needs, have also transformed.
Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world's most influential business thinkers, dive deep into the controversial philosophies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from his own career, No Rules Rules is the full, fascinating, and untold story of a unique company making its mark on the world.
Reed Hastings is an entrepreneur who has revolutionized entertainment since co-founding Netflix in 1997, serving as its chairman and CEO since 1999. His first company, Pure Software, was launched in 1991 and acquired just before Netflix was launched. Reed served on the California State Board of Education from 2000 to 2004 and is an active educational philanthropist. He has sat on the board of several educational organizations including Dreambox Learning, KIPP and Pahara. He received a BA from Bowdoin College in 1983 and an MSCS in artificial intelligence from Stanford University in 1988. Between Bowdoin and Stanford, Reed served in the Peace Corps as a volunteer teacher in Southern Africa.
Erin Meyer is the author of The Culture Map: Breaking Through the Invisible Boundaries of Global Business, and a professor at INSEAD, one of the world’s leading international business schools. Her work has appeared in Harvard Business Review, The New York Times, and Forbes.com. In 2019, Erin was selected by the Thinkers50 as one of the fifty most influential business thinkers in the world. She received an MBA from INSEAD in 2004 and she currently lives in Paris, France. In 1994-95 Erin also served in the Peace Corps as a volunteer teacher in Southern Africa. Visit erinmeyer.com for more information.
写于2020.09.19, 当时豆瓣书评被关闭了,今天发现已经重开,就从自己的blog那里贴了过来。[https://blog.larrylv.com/post/takeaways-from-no-rules-rules/] 看到有人在推上讨论这本 [No Rules Rules: Netflix and the Culture of Reinvention], 又正好对 Netflix 这家 base 在...
評分老板看了想裁员,员工看了想离职,老师看了想布道,家人听了更和谐幸福的一本书....... 网飞管理的核心三要素:人才密度的最大化,高度的坦诚文化,取消多数管控的自由与责任。 简而言之,说句大实话,就是内卷到极致,内卷时时刻刻,内卷到让员工将公司当做自己家一样。用高薪...
評分 評分 評分#首先得有钱请人# 书中的核心也是“人才密度”和“坦诚”,将公司比作球队而非家庭,搭建由高人才密度组成的团队,给高工资,然后用情景管理搭建好自由坦诚的文化,让人才们在球场上发光发热,要是表现不达预期就上替补,再不达预期就裁掉。 最开始奈飞做的也是dvd租赁的生意,...
我必須承認,剛翻開這本書時,我帶著一種近乎懷疑的態度,畢竟“無規則”聽起來更像是童話故事裏的理想國,而非現實商業世界的準則。然而,作者通過大量生動的案例和令人信服的邏輯論證,成功地將這種看似烏托邦式的理念落地。最讓我印象深刻的是關於“信息透明度”的那一章,它描述瞭一個公司如何徹底嚮內部員工公開所有財務數據和戰略決策的內部討論記錄,這種近乎赤裸的坦誠,在傳統企業中是不可想象的。這種透明度帶來的直接後果是,員工不再需要猜測管理層的真實意圖,他們的精力從“揣摩上意”轉移到瞭“解決問題”本身。書中的敘事風格非常引人入勝,它沒有使用大量的學術術語,而是采用瞭大量對話和故事的形式,讓復雜的組織變革聽起來像是兩個老朋友在探討如何更好地生活。盡管如此,我仍然覺得書中對於過渡期的風險控製著墨不多,這或許是其“激進”特質的必然取捨,但對於我們這種需要穩健發展的傳統行業來說,如何平穩過渡到這種“鬆弛有度”的狀態,依然是一個懸而未決的難題。總體而言,它提供瞭一種令人興奮的可能性,讓你看到另一種更人性化的工作形態。
评分這本書的閱讀體驗,簡直就像進行瞭一次高強度的智力體操。它不是那種讀完可以輕鬆閤上的書,而是會讓你在接下來的幾周內,不斷地迴味和咀嚼那些看似簡單卻蘊含深意的觀點。我特彆欣賞作者對於“自驅力”的剖析,他將這種力量視為組織活力的終極源泉,並展示瞭如何通過精妙的文化建設,而不是強硬的製度約束,來點燃它。書中提到瞭一個組織,他們幾乎沒有正式的績效評估體係,取而代之的是一種持續性的、基於反饋的對話文化,這種對話的質量遠超任何量化的評分錶。這種“以人為本”的理念,在很多企業管理書中都有提及,但鮮有像這本書一樣,將“人”的復雜性和多麵性視為資産而非需要被管理的負債。閱讀過程中,我幾次停下來,拿起筆在旁邊空白處寫下自己的感悟,這在我近期的閱讀經曆中並不多見,這證明瞭其內容具有極強的互動性和啓發性。它迫使你超越“管理”的錶象,去思考“激發”的藝術。
评分這本新近讀完的書籍,著實讓我體驗瞭一把思維的顛覆。它並沒有像我預期的那樣,提供一套嚴絲閤縫、可供立即復製的成功公式,反而更像是一次對既有管理哲學的大膽解構。作者似乎對那種僵硬的、自上而下的控製體係懷有深刻的不信任感,轉而推崇一種近乎於無政府主義的管理風格。我記得其中一個章節詳細闡述瞭如何通過“去中心化決策”來激發團隊潛能,其描述之細緻入微,讓我仿佛身臨其境地感受到那種初期的混亂與隨後的爆發力。書中對於“信任”這個核心概念的探討也極其深刻,它不僅僅停留在口號層麵,而是深入到具體操作層麵,比如如何設計激勵機製來鞏固這種信任,以及當信任被濫用時,組織應當采取何種柔性的、非懲罰性的糾錯機製。讀完之後,我開始反思自己過去工作中那些被視為“理所當然”的流程和規定,它們是否真的在促進效率,還是僅僅成為瞭扼殺創新的枷鎖。這本書無疑是為那些厭倦瞭傳統KPI考核和繁瑣會議的管理者準備的一劑強心針,它不保證讓你一帆風順,但保證讓你開始質疑你現在所做的一切的閤理性。它挑戰的不是能力,而是你對“組織形態”的固有認知。
评分這本書的語言風格極其個人化和坦率,仿佛作者正在與你進行一場深夜的、關於工作意義的深入交談,而不是在撰寫一本商業教科書。它避免瞭枯燥的說教,而是通過對自身經驗的誠實剖析來建立信任。其中關於“授權的邊界”那一節,簡直是教科書級彆的反思,它清晰地界定瞭什麼是真正的授權,以及如何避免在試圖放權時反而製造齣新的控製陷阱。很多管理書籍都強調要“給予員工更多自主權”,但這本書則進一步追問:你是否願意接受員工基於這些自主權做齣的、你個人不贊同但邏輯上閤理的決定?這種對管理層心理素質的挑戰,是其他書籍很少觸及的。我喜歡它那種毫不妥協的姿態,它不試圖迎閤所有人的觀點,而是堅定地站在一種相信人類潛能的立場上。讀完後,我感覺自己不再隻是一個“管理者”,而更像是一個“生態係統的培育者”,這種視角的轉變,對我未來的職業決策具有深遠的影響。
评分說實話,我原本以為這是一本偏嚮於技術或互聯網行業的特定管理方法論,畢竟“打破規則”的口號常見於矽榖的創業故事中。然而,這本書的適用性遠超我的想象。它用非常清晰的脈絡解釋瞭為什麼等級製度在應對快速變化的環境時會顯得如此笨拙和遲緩。書中對“冗餘”和“冗餘的流程”的批判尤其犀利,作者認為很多看似保障安全的流程,實際上隻是為瞭安撫更高層管理者的焦慮而存在的,對實際業務的貢獻微乎其微。閱讀這種挑戰權威、推翻既定事實的作品總是令人興奮的,它讓我對日常工作中那些不得不遵守的“潛規則”産生瞭一種審視的眼光。如果說有什麼不足,那就是它在闡述“如何處理失敗”這一環略顯理想化,現實中的組織結構往往不允許如此頻繁地允許“有建設性的失敗”,這需要付齣一定的短期代價。盡管如此,這本書提供的哲學框架是極其寶貴的,它教我們如何去設計一個能夠自我修復、自我進化的係統。
评分補標:挺好讀的;也想在talent density高的地方就職
评分不愧是founder寫的,比另一本Patty的好很多。很好的方法論,但不是所有組織都有本事實踐,這也是為何Netflix獨特的地方。與OKR,Ray Dalio的radical transparency都有可以結閤的地方
评分斷斷續續讀瞭一年纔讀完,這個世界的邏輯已經變瞭三圈兒瞭。candor,candor,candor。
评分不愧是founder寫的,比另一本Patty的好很多。很好的方法論,但不是所有組織都有本事實踐,這也是為何Netflix獨特的地方。與OKR,Ray Dalio的radical transparency都有可以結閤的地方
评分在Nexflix,企業不是傢庭,而像一個運動隊,而管理者是教練,教練有責任把最閤適的人放在閤適的位置上。當效能下降,就要開始做keeper test,而不是去想這個員工是不是nice的傢庭成員。說來恐怖,每個員工都覺得下一刻自己就要被炒,但拿著高於市場價的工資,每個人都會盡責做到最好,從而在netflix請假不需要審批,用錢不需要審批,項目不需要審批。好吧這套隻有羨慕的份。
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