图书标签: 广告 advertising Ogilvy 营销 marketing 廣告 创业 學習
发表于2024-05-16
Ogilvy on Advertising pdf epub mobi txt 电子书 下载 2024
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
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一个广告人的自白
Advertising dedicates a bulk effort of research, creativity, visualisation, persuasion, and the most important, sales-As DO quoted out
评分mostly reminiscing about the good old days. has a funny understanding of the word manipulative. not much use.
评分侧重技巧和经营
评分奥美名声之高,连不是这行的人都有耳闻的原因,很大程度上是因为奥格威其人和其书。principle的部分其实略过时且无聊
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Ogilvy on Advertising pdf epub mobi txt 电子书 下载 2024