The Why Axis pdf epub mobi txt 电子书 下载 2026
- 经济学
- 心理学
- Economics
- 行为经济学
- 社会学
- Methodology
- economics
- 英文原版
- 心理学
- 行为科学
- 决策
- 认知
- 动机
- 人类行为
- 思维模式
- 自我认知
- 社会影响
- 研究方法
具体描述
Based on groundbreaking original research, The Why Axis is a colorful examination of why people do what they do—observed through the lens of incentives that can spur people to achieve.
Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services.
Their field experiments in the factories, communities, and shops where real people live, work, and play show how economic incentives can change outcomes. Their results will change the way we both think about and take action on big and little problems, and force us to rely no longer on assumptions, but upon the evidence of what really works.
作者简介
Uri Gneezy is the Arthur Brody Endowed Chair in Behavioral Economics and professor of economics and strategy at the Rady School of Management at UC San Diego. He has also been on the faculties of the University of Chicago, Israel's Technion, and the University of Haifa.
John List is the Homer J. Livingston Professor of Economics at the University of Chicago. He has been a research associate at the National Bureau of Economics (NBER) for more than decade and served as senior economist on the President's Council of Economic Advisors for environmental and resource economics.
目录信息
读后感
全书是作者花费大量的时间、精力与金钱，用大量的实验对比得出的观点。很好的诠释了书名，行为背后的隐性的动机是什么？本书用各类的激励手段和实地实验来验证我们习以为常的行为背后的东西。 让我印象深刻的是“激励”这一个点。当你想去影响他人来达到自己的动机时，你需要好...
评分 评分 评分“这钱也给了，为啥鬼就是不推磨？” 说完这句，老王郁闷地闷了一口酒。老王是个三十出头、四十不到的准中年大叔。自己开了一家公司，老婆是一所私立学校的教师，有个八岁的女儿，在老婆就职的学校读书。人人都觉得老王事业成功，家庭幸福，堪称人生赢家。 哪知今天这位人生赢...
评分“这钱也给了，为啥鬼就是不推磨？” 说完这句，老王郁闷地闷了一口酒。老王是个三十出头、四十不到的准中年大叔。自己开了一家公司，老婆是一所私立学校的教师，有个八岁的女儿，在老婆就职的学校读书。人人都觉得老王事业成功，家庭幸福，堪称人生赢家。 哪知今天这位人生赢...
用户评价
定位科普 一些观点很有趣 深度略欠缺
评分John List可算是励志典型了，他这些年做了不少有意思的田野实验。
评分filed experiment的重要性，和人在经济利益中的选择。通俗易懂，雅俗共赏。
评分推荐这本书给所有对行为经济学，尤其是field experiment感兴趣的人，Uri和John List作为field experiment的先驱，现身说法，教你怎么选择topic, ask question, 以及conduct field experiment，将monetary incentive的作用及局限讲得明白透彻，不偏不倚。当然这本书也适合所有对生活有好奇心，会问why的朋友，两位作者用大量生动的故事来讨论各种经济学以及更广泛的社会问题，涉及问题包括性别，种族歧视，教育改革，医疗健康等，抽丝剥茧式地分离开animal discrimination和economic discrimination, 让人醍醐灌顶。最后，写作风格诙谐生动，不摆谱装B, 接地气，大赞！
评分有趣的科普读物。
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