The Why Axis pdf epub mobi txt 电子书 下载 2025
Uri Gneezy is the Arthur Brody Endowed Chair in Behavioral Economics and professor of economics and strategy at the Rady School of Management at UC San Diego. He has also been on the faculties of the University of Chicago, Israel's Technion, and the University of Haifa.
John List is the Homer J. Livingston Professor of Economics at the University of Chicago. He has been a research associate at the National Bureau of Economics (NBER) for more than decade and served as senior economist on the President's Council of Economic Advisors for environmental and resource economics.
- 经济学
- 心理学
- Economics
- 行为经济学
- 社会学
- Methodology
- economics
- 英文原版
Based on groundbreaking original research, The Why Axis is a colorful examination of why people do what they do—observed through the lens of incentives that can spur people to achieve.
Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services.
Their field experiments in the factories, communities, and shops where real people live, work, and play show how economic incentives can change outcomes. Their results will change the way we both think about and take action on big and little problems, and force us to rely no longer on assumptions, but upon the evidence of what really works.
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读后感
作者：任凌云 共赢经济学创立者 【[美] 尤里•格尼茨（Uri Gneezy） 约翰•李斯特（John List） 著，鲁冬旭 译； 中信出版社5月出版；定价：49元】 我扎扎实实用了两天时间看完了《隐性动机》这本书，发现这本书不但可以让我们变得理性客观，思考问题更加深刻，还可以...
评分 评分通过观察人们在市场上的日常行为和活动,我们能够更好地理解他们的动机。我们的最重要的发现之一是:自我利益是人类行为的最根本动机之一—我们认为很多时候没有必要上升到“自私”的程度,称为“自我利益”也许更合适和准确一些。自私和自我利益表面上看来似乎是同义词,但事实上,...
评分我们之所以在和很多很重要而顽固的社会问题（如教育，歧视，贫困，健康，两性平等，环境保护等）作斗争，却没有取得令人满意的进展，是因为我们未能齐心协力抛弃一些【想当然】的假设。 这些假设如同偏见，束缚了我们冷静实证地去思考和发现—— 哪些措施是起作用的，以及为什...
评分用户评价
非常普及易懂，讲了几个他们做经济学实验在犯罪，教育，商业和慈善领域的应用。不少故事其实都有听过。话说光看书感觉经济学不多啊，更像是心理学，虽然确实有经济理论依据。话说他们真有钱，拿二手车dealer做实验，据说为了不掉人品，还真安排把车买下来了。John List在Reddit开帖了呢，大家可以围观
评分John List可算是励志典型了，他这些年做了不少有意思的田野实验。
评分我思考了一下为啥封面有点儿熟悉...然后发现中文版就叫《隐形动机》在我的书桌上（扶额）
评分John List原来已经做了这么多实地试验，佩服
评分introducing experimental methods into social science, isn't it common sense? it looks very natural.. there seems to be quite some limitations though, e,g, culture/eco factors sometimes play a dominant role, it is hard to differentiate the smaller ones. More importantly, the way to draw a conclusion is largely by conjecturing, hard to generalize..
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