The Why Axis pdf epub mobi txt 电子书 下载 2026
- 经济学
- 心理学
- Economics
- 行为经济学
- 社会学
- Methodology
- economics
- 英文原版
- 心理学
- 行为科学
- 决策
- 认知
- 动机
- 人类行为
- 思维模式
- 自我认知
- 社会影响
- 研究方法
具体描述
Based on groundbreaking original research, The Why Axis is a colorful examination of why people do what they do—observed through the lens of incentives that can spur people to achieve.
Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services.
Their field experiments in the factories, communities, and shops where real people live, work, and play show how economic incentives can change outcomes. Their results will change the way we both think about and take action on big and little problems, and force us to rely no longer on assumptions, but upon the evidence of what really works.
作者简介
Uri Gneezy is the Arthur Brody Endowed Chair in Behavioral Economics and professor of economics and strategy at the Rady School of Management at UC San Diego. He has also been on the faculties of the University of Chicago, Israel's Technion, and the University of Haifa.
John List is the Homer J. Livingston Professor of Economics at the University of Chicago. He has been a research associate at the National Bureau of Economics (NBER) for more than decade and served as senior economist on the President's Council of Economic Advisors for environmental and resource economics.
目录信息
读后感
我们都买过礼物，送家人、恋人、朋友。表现上看，我们花时间精心挑选、慷慨下单，是为了在节日给对方一份惊喜。实际上，我们花费时间去维系这份感情，我们乐意见到他们拆解礼物时的笑脸，这带来的愉悦感，足以抵消所花费掉的时间和金钱成本。 你我都心知肚明。每个看似显而易见...
评分用户评价
Let's do experiments!
评分定位科普 一些观点很有趣 深度略欠缺
评分John List可算是励志典型了，他这些年做了不少有意思的田野实验。
评分作者没说我们的结果放之四海皆准，只说了一句：苦海无涯，做个实验吧，善哉.. 确实，用事实说话，没有什么比这更有说服力了。
评分我思考了一下为啥封面有点儿熟悉...然后发现中文版就叫《隐形动机》在我的书桌上（扶额）
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