Purple Cow pdf epub mobi txt 電子書下載 2024

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Seth Godin

Gardners Books

2004-12-31

160

USD 14.45

Paperback

9780141016405

圖書標籤: 商業 Business 營銷 marketing Seth·Godin mkt marketing. Remarkable

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发表于2024-11-25

Purple Cow epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Purple Cow pdf epub mobi txt 電子書下載 2024

圖書描述

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

Purple Cow 下載 mobi epub pdf txt 電子書

著者簡介

圖書目錄

Purple Cow pdf epub mobi txt 電子書下載

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用戶評價

評分☆☆☆☆☆

Seth is truly remarkable. Who is he? Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. Yes, that's Seth, Seth Godin.

評分☆☆☆☆☆

The 3rd English book I have read, which is not a good book to read, has few things that can enlighten me.

評分☆☆☆☆☆

這世界隻有生和滅，一個新生事物齣生，成長，穩定，死亡其實這4個過程概括說隻有齣生和滅亡中，就像花兒，綻放其實隻是凋零的預階段，很少人願意正視這些，特彆是滅的是他們利益和希望息息相關的東西。真正的展現自己，就該像花一樣：不知道時間不知道空間，隻是本然，用內在品質吸引人們口耳相傳。人造物如果沒有精神沒有理念貫徹其中就毫無生命力，再多的營銷手段都隻是強按不渴的馬喝水。

評分☆☆☆☆☆

這書也就值一小時看，雖然案例有點意思，中心思想就是兩個找到你的niche market, grease the wheels, 最後就是客服瞭listen to your customers。結果邊打遊戲邊看花瞭兩個多小時，又不efficient瞭。。。

讀後感

評分☆☆☆☆☆

这本书是10年前写的，即使在今天，里面的许多观点仍然前瞻（也可能是中国的marketing状况落后欧美10年以上的关系）。是本很好的commute book，在上下班，或者旅途中读一下。其中的一些case study还是挺有启发的。如今marketing已经告别了广告时代，告别了制造需求和制造话题的...

評分☆☆☆☆☆