圖書標籤: 品牌 營銷 品牌管理 品牌領導 廣告 管理 大衛·艾剋 創意
发表于2024-11-22
品牌領導 pdf epub mobi txt 電子書 下載 2024
大衛·艾剋和他的閤作者愛裏剋·喬瑟米賽勒在這本書中,首次描述瞭新齣現的戰略品牌來自領導的範例如何改變瞭由P&G領先建立的傳統的、戰術導嚮的品牌管理係統。作者以來自Polo Ralph Lauren、維珍航空公司(Virgin Airlines)、阿迪達斯(Adidas)、GE、瑪利洛特(Marriot)、IBM、麥當勞、美極(Maggi)和斯沃琪(Swatch)等企業的數百個個案所證明的這些根本性的變化,不亞於品牌組織建設、品牌組織係統、品牌組織文化的一次革命。
大衛·A. 艾剋(David A. Aake),先知品牌戰略谘詢公司(Prophet Brand Strategy)副主席,加州大學柏剋利分校哈斯商學院的營銷學名譽教授,品牌和品牌資産領域最重要的權威學者之一。另外兩本著作《建立強有力的品牌》(Building Strong Brands)和《管理品牌資産》(Mangaging Brand Equity)曾經暢銷全球,他的學說對全球企業産生廣泛而深遠的影響。
愛裏剋·喬瑟米賽勒(Erich Joachimsthaler),
品牌領導公司(The Brand Leadership Company)首席執行官,同時擔任弗吉尼亞大學Darden學院工商管理客座教授。喬瑟米賽勒精通英語、德語、西班牙語,是一位著名的品牌戰略谘詢專傢,他的演講也廣受歡迎。品牌領導公司是紐約一傢戰略谘詢和管理培訓機構,大衛·艾剋擔任其董事會顧問。
營銷人員必讀之書。
評分創意是一種生活態度
評分恩。主題還不錯。但是有些部分論證思路不夠清晰
評分恩。主題還不錯。但是有些部分論證思路不夠清晰
評分品牌管理最好最基礎的三部 戴維阿剋
No more to say, this book is the most classic one in this industry. Aaker is a famous professor and professional in brand management. If you want to be a marketer, reading his book more than twice is a must. Besides, he has also written several other books...
評分这本书在理论、实践上的贡献,明显不如他的前两本书Managing Brand Equity (1990)和Building Strong Brands (1996)
評分这本书在理论、实践上的贡献,明显不如他的前两本书Managing Brand Equity (1990)和Building Strong Brands (1996)
評分No more to say, this book is the most classic one in this industry. Aaker is a famous professor and professional in brand management. If you want to be a marketer, reading his book more than twice is a must. Besides, he has also written several other books...
評分No more to say, this book is the most classic one in this industry. Aaker is a famous professor and professional in brand management. If you want to be a marketer, reading his book more than twice is a must. Besides, he has also written several other books...
品牌領導 pdf epub mobi txt 電子書 下載 2024