圖書標籤: 思維方式 說服力 溝通 心理學 影響力 斯科特·亞當斯 英文原版 萬維鋼推薦
发表于2024-11-05
Win Bigly pdf epub mobi txt 電子書 下載 2024
From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds.
Scott Adams—a trained hypnotist and a lifelong student of persuasion—was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.
Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.
The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:
· If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority.
· Stop wasting time on elaborate presentations. Inside, you’ll learn which components of your messaging matter, and where you can wing it.
· Creating "linguistic kill shots" with persuasion engineering (such as “Low-energy Jeb”) can be more powerful than facts and policies.
Adams offers nothing less than “access to the admin passwords to human beings.” This is a must-read if you care about persuading others in any field—or if you just want to resist persuasion from others.
Scott Adams is the creator of Dilbert, one of the most popular comic strips of all time. He has been a full-time cartoonist since 1995, after 16 years as a technology worker for companies like Crocker National Bank and Pacific Bell. His many bestsellers include The Dilbert Principle, Dogbert's Top Secret Management Handbook, and How To Fail At Almost Everything And Still Win Big. He is co-founder of WhenHub. He lives outside of San Francisco.
人們會忘記你說過什麼,忘記你做過什麼,但是永遠都不會忘你帶給他們的感情。
評分特朗普的選舉成功不是本書的重點,搞清楚和記住認知失調和確認偏誤,你會驚喜地發現我們就是所謂的“Moist Robot”.很多基於認知科學的理論非常有趣,值得一讀。
評分精英日課筆記:說服力基礎,人是非理性的,利用認知失調和確認偏誤,說服力是武器,行業越復雜,彆人越覺得你越不可信任。真正的說服是說服感情。視覺想象是第一說服力,如果讓彆人想象你的成功,那麼他們就會幫助你成功
評分忽悠人的三個等級:1.最高級是“武器級”;2.是認知科學傢。3.是“商業級”。
評分演講,內容根本不重要,聽奧巴馬演講,你記住瞭什麼? 啥也沒記住,但你就是覺得他講得好,有感染力有魅力,所以我要投票給他。人都是非理性的,容易頭腦發熱,容易受影響受鼓動,說服彆人,就是用非理性去操縱人心。我一直認為,說什麼不重要,重要的是怎麼說,做presentation的內容不重要,重要的是要讓人印象深刻。做演講不是學術比賽,不需要你把觀點說得頭頭是道,而是要言簡意賅的讓人聽懂並接受你的想法,化繁為簡。話術包括,預先框式,連結,打斷。特朗普看起來很愚蠢,用得高級詞匯也不多,但他還是能用非常簡單的詞匯煽動聽眾的情緒,因為他的話大傢都能聽明白。政客的話本來就不值得信,聽聽就好,關鍵是要影響聽眾的決定讓他們投票。怎麼說比說什麼更重要。這也是我的優勢之一,換花樣也要給人留下深刻印象
同事重金从美国亚马逊快递的珍藏版dilbert全集 是我第一次知道Scott Adams。不久在bookazine看到推荐他的win bigly,这是天意啊。花了一个周末 8小时左右 半看半听过完了 整体来说轻松愉快有所得。全书回顾了作者在川普竞选期间的分析,主要是从persuasion角度分析几大重要节点...
評分同事重金从美国亚马逊快递的珍藏版dilbert全集 是我第一次知道Scott Adams。不久在bookazine看到推荐他的win bigly,这是天意啊。花了一个周末 8小时左右 半看半听过完了 整体来说轻松愉快有所得。全书回顾了作者在川普竞选期间的分析,主要是从persuasion角度分析几大重要节点...
評分同事重金从美国亚马逊快递的珍藏版dilbert全集 是我第一次知道Scott Adams。不久在bookazine看到推荐他的win bigly,这是天意啊。花了一个周末 8小时左右 半看半听过完了 整体来说轻松愉快有所得。全书回顾了作者在川普竞选期间的分析,主要是从persuasion角度分析几大重要节点...
評分同事重金从美国亚马逊快递的珍藏版dilbert全集 是我第一次知道Scott Adams。不久在bookazine看到推荐他的win bigly,这是天意啊。花了一个周末 8小时左右 半看半听过完了 整体来说轻松愉快有所得。全书回顾了作者在川普竞选期间的分析,主要是从persuasion角度分析几大重要节点...
評分同事重金从美国亚马逊快递的珍藏版dilbert全集 是我第一次知道Scott Adams。不久在bookazine看到推荐他的win bigly,这是天意啊。花了一个周末 8小时左右 半看半听过完了 整体来说轻松愉快有所得。全书回顾了作者在川普竞选期间的分析,主要是从persuasion角度分析几大重要节点...
Win Bigly pdf epub mobi txt 電子書 下載 2024