Win Bigly pdf epub mobi txt 電子書 下載 2024


Win Bigly

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Scott Adams
Portfolio
2017-10-31
304
USD 27.00
Hardcover
9780735219717

圖書標籤: 思維方式  說服力  溝通  心理學  影響力  斯科特·亞當斯  英文原版  萬維鋼推薦   


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发表于2024-11-22

Win Bigly epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Win Bigly epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Win Bigly pdf epub mobi txt 電子書 下載 2024



圖書描述

From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds.

Scott Adams—a trained hypnotist and a lifelong student of persuasion—was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.

Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.

The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:

· If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority.

· Stop wasting time on elaborate presentations. Inside, you’ll learn which components of your messaging matter, and where you can wing it.

· Creating "linguistic kill shots" with persuasion engineering (such as “Low-energy Jeb”) can be more powerful than facts and policies.

Adams offers nothing less than “access to the admin passwords to human beings.” This is a must-read if you care about persuading others in any field—or if you just want to resist persuasion from others.

Win Bigly 下載 mobi epub pdf txt 電子書

著者簡介

Scott Adams is the creator of Dilbert, one of the most popular comic strips of all time. He has been a full-time cartoonist since 1995, after 16 years as a technology worker for companies like Crocker National Bank and Pacific Bell. His many bestsellers include The Dilbert Principle, Dogbert's Top Secret Management Handbook, and How To Fail At Almost Everything And Still Win Big. He is co-founder of WhenHub. He lives outside of San Francisco.


圖書目錄


Win Bigly pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

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人們會忘記你說過什麼,忘記你做過什麼,但是永遠都不會忘你帶給他們的感情。

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忽悠學武功秘籍,關於說服技巧列瞭無數要點,最後作者還是滿實誠的,說每個人會根據事實,選擇性腦補自己想要的過程,那到底有用不呢?who cares, 畢竟我根本不想跟人打交道,隻想天天宅起來。

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開始理解霍sir說的輿論戰場缺失瞭,不光是話語體係的問題,還有話術技巧,真的要考慮換個打法。現在的speaker趙其實有那麼點意思瞭...

評分

人們會忘記你說過什麼,忘記你做過什麼,但是永遠都不會忘你帶給他們的感情。

評分

萬維鋼精英日課

讀後感

評分

同事重金从美国亚马逊快递的珍藏版dilbert全集 是我第一次知道Scott Adams。不久在bookazine看到推荐他的win bigly,这是天意啊。花了一个周末 8小时左右 半看半听过完了 整体来说轻松愉快有所得。全书回顾了作者在川普竞选期间的分析,主要是从persuasion角度分析几大重要节点...

評分

同事重金从美国亚马逊快递的珍藏版dilbert全集 是我第一次知道Scott Adams。不久在bookazine看到推荐他的win bigly,这是天意啊。花了一个周末 8小时左右 半看半听过完了 整体来说轻松愉快有所得。全书回顾了作者在川普竞选期间的分析,主要是从persuasion角度分析几大重要节点...

評分

同事重金从美国亚马逊快递的珍藏版dilbert全集 是我第一次知道Scott Adams。不久在bookazine看到推荐他的win bigly,这是天意啊。花了一个周末 8小时左右 半看半听过完了 整体来说轻松愉快有所得。全书回顾了作者在川普竞选期间的分析,主要是从persuasion角度分析几大重要节点...

評分

同事重金从美国亚马逊快递的珍藏版dilbert全集 是我第一次知道Scott Adams。不久在bookazine看到推荐他的win bigly,这是天意啊。花了一个周末 8小时左右 半看半听过完了 整体来说轻松愉快有所得。全书回顾了作者在川普竞选期间的分析,主要是从persuasion角度分析几大重要节点...

評分

同事重金从美国亚马逊快递的珍藏版dilbert全集 是我第一次知道Scott Adams。不久在bookazine看到推荐他的win bigly,这是天意啊。花了一个周末 8小时左右 半看半听过完了 整体来说轻松愉快有所得。全书回顾了作者在川普竞选期间的分析,主要是从persuasion角度分析几大重要节点...

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