The Power of Moments pdf epub mobi txt 電子書 下載2025
Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. Chip and his brother Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. The Power of Moments is their most recent book.
Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. The Power of Moments is their most recent book.
- 心理學
- 商業
- 英文原版
- 用戶體驗
- 精英日課第二季
- 思維
- 英文
- 萬維鋼推薦
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.
Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)
Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
具體描述
讀後感
两位作者是教授、研究员。本书的写法是常见的先打枪后画靶子的做法，全书基于一个心理学现象扩充而来：人们会根据两个关键的时刻来评判一段体验的好坏：（1）最好或是最坏的时刻，也就是“峰值时刻”；（2）结尾。基于这个实验，作者给出他们的研究结果，分了4大节许多小节阐述...
評分佛说终生皆苦，正因为苦，所以我们才倾其一生去寻找幸福吧。得不到的才是好的嘛，整天幸福我们人类估计就要去寻找痛苦了。 也正因为苦为常态，我们无法获得持续的幸福，那我们的幸福都是一个个时刻组成的，这些时刻让我们在很久以后回忆起来仍然感到开心，就是这本书说的峰值时...
評分用戶評價
體驗設計學 增強體驗感的套路在於瞬間 -如何創造洞見時刻 孟加拉國隨地大小便 有問題但是不麵對 ♛需要精心設計體驗 讓人意識到問題 大學教授 填希望 都是態度和價值觀 而不是知識 明確效果-設計體驗-讓他自己得齣 -如何設計榮耀感 馬丁路德金 人權運動 ♛自己的工作得到認可 激勵的最重要因素 經常性認可-錶揚真誠-錶揚具體-公開 -如何設計人與人之間的關係 ♛♛工作強調目標感(做一件大事)vs熱情 團隊：目標感-共同麵對睏難-有協調互動 ♛個人：開放（自我暴露）+響應（長期維持：理解，接受對方，關心提供幫助） 四個問題傢訪 提高傢長會齣席率 真誠vs套路 不矛盾 可以既用套路錶真情 你的孩子在學校的體驗是怎樣的？你對此的感受？ 你對孩子的期望？ 我作為孩子的老師，你希望我做些什麼？
评分很多故事理論告訴你如何創造有defining moment的産品和服務，可是最重要的其實並不是刻意的去engineer moment...moment一直有，seize it.
评分相見恨晚
评分用戶體驗類必看書目
评分關鍵或重大moment的描述、相關研究介紹、案例和一點點指導建議。有一些有價值的思路：關鍵的體驗對他人印象的影響（酒店提供泳池邊電話）、航空公司緻力於提高稍差評價的用戶體驗能産生更多經濟效益。這類書難免的囉嗦和試圖涵蓋一切，不過難得的是作者自己也承認瞭創造關鍵時刻的成本問題，但還是給齣瞭“讓我們每天都創造幾個關鍵時刻、改變生活”的倡議，問題是，關鍵時刻恐怕和稀缺性是緊密相關的。
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