图书标签: 心理学 商业 英文原版 用户体验 精英日课第二季 思维 英文 万维钢推荐
发表于2024-12-25
The Power of Moments pdf epub mobi txt 电子书 下载 2024
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.
Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)
Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. Chip and his brother Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. The Power of Moments is their most recent book.
Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages including Thai, Arabic, and Lithuanian. The Power of Moments is their most recent book.
关键或重大moment的描述、相关研究介绍、案例和一点点指导建议。有一些有价值的思路:关键的体验对他人印象的影响(酒店提供泳池边电话)、航空公司致力于提高稍差评价的用户体验能产生更多经济效益。这类书难免的啰嗦和试图涵盖一切,不过难得的是作者自己也承认了创造关键时刻的成本问题,但还是给出了“让我们每天都创造几个关键时刻、改变生活”的倡议,问题是,关键时刻恐怕和稀缺性是紧密相关的。
评分体验设计学 增强体验感的套路在于瞬间 -如何创造洞见时刻 孟加拉国随地大小便 有问题但是不面对 ♛需要精心设计体验 让人意识到问题 大学教授 填希望 都是态度和价值观 而不是知识 明确效果-设计体验-让他自己得出 -如何设计荣耀感 马丁路德金 人权运动 ♛自己的工作得到认可 激励的最重要因素 经常性认可-表扬真诚-表扬具体-公开 -如何设计人与人之间的关系 ♛♛工作强调目标感(做一件大事)vs热情 团队:目标感-共同面对困难-有协调互动 ♛个人:开放(自我暴露)+响应(长期维持:理解,接受对方,关心提供帮助) 四个问题家访 提高家长会出席率 真诚vs套路 不矛盾 可以既用套路表真情 你的孩子在学校的体验是怎样的?你对此的感受? 你对孩子的期望? 我作为孩子的老师,你希望我做些什么?
评分关键或重大moment的描述、相关研究介绍、案例和一点点指导建议。有一些有价值的思路:关键的体验对他人印象的影响(酒店提供泳池边电话)、航空公司致力于提高稍差评价的用户体验能产生更多经济效益。这类书难免的啰嗦和试图涵盖一切,不过难得的是作者自己也承认了创造关键时刻的成本问题,但还是给出了“让我们每天都创造几个关键时刻、改变生活”的倡议,问题是,关键时刻恐怕和稀缺性是紧密相关的。
评分体验设计学 增强体验感的套路在于瞬间 -如何创造洞见时刻 孟加拉国随地大小便 有问题但是不面对 ♛需要精心设计体验 让人意识到问题 大学教授 填希望 都是态度和价值观 而不是知识 明确效果-设计体验-让他自己得出 -如何设计荣耀感 马丁路德金 人权运动 ♛自己的工作得到认可 激励的最重要因素 经常性认可-表扬真诚-表扬具体-公开 -如何设计人与人之间的关系 ♛♛工作强调目标感(做一件大事)vs热情 团队:目标感-共同面对困难-有协调互动 ♛个人:开放(自我暴露)+响应(长期维持:理解,接受对方,关心提供帮助) 四个问题家访 提高家长会出席率 真诚vs套路 不矛盾 可以既用套路表真情 你的孩子在学校的体验是怎样的?你对此的感受? 你对孩子的期望? 我作为孩子的老师,你希望我做些什么?
评分有些瞬间让你充满荣耀,有些瞬间则给你带来影响一生的启示。我们在某种程度上是被一些瞬间所定义,也许人生的意义在于体验,而体验,是可以设计的。
一本好书,是能引发人思考的。 一本好书,是能指导人的行为的。 这是我读的《行为设计学》的第二本书了,认真的讲,书中很多的观点、做法都是我平时在尝试和设计的,很多理念在不同的书籍中都有了体验,只是作者通过了另外的途径来进行了阐述。 第一本《零成本改变》我在去年就...
评分The Power of Moments pdf epub mobi txt 电子书 下载 2024