Win Bigly pdf epub mobi txt 电子书下载 2025

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Scott Adams is the creator of Dilbert, one of the most popular comic strips of all time. He has been a full-time cartoonist since 1995, after 16 years as a technology worker for companies like Crocker National Bank and Pacific Bell. His many bestsellers include The Dilbert Principle, Dogbert's Top Secret Management Handbook, and How To Fail At Almost Everything And Still Win Big. He is co-founder of WhenHub. He lives outside of San Francisco.

出版者:Portfolio

作者:Scott Adams

出品人:

页数:304

译者:

出版时间:2017-10-31

价格:USD 27.00

装帧:Hardcover

isbn号码:9780735219717

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图书标签:

思维方式
说服力
沟通
心理学
影响力
斯科特·亚当斯
英文原版
万维钢推荐

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From the creator of Dilbert, an unflinching look at the strategies Donald Trump used to persuade voters to elect the most unconventional candidate in the history of the presidency, and how anyone can learn his methods for succeeding against long odds.

Scott Adams—a trained hypnotist and a lifelong student of persuasion—was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.

Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.

The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:

· If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority.

· Stop wasting time on elaborate presentations. Inside, you’ll learn which components of your messaging matter, and where you can wing it.

· Creating "linguistic kill shots" with persuasion engineering (such as “Low-energy Jeb”) can be more powerful than facts and policies.

Adams offers nothing less than “access to the admin passwords to human beings.” This is a must-read if you care about persuading others in any field—or if you just want to resist persuasion from others.

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同事重金从美国亚马逊快递的珍藏版dilbert全集是我第一次知道Scott Adams。不久在bookazine看到推荐他的win bigly，这是天意啊。花了一个周末 8小时左右半看半听过完了整体来说轻松愉快有所得。全书回顾了作者在川普竞选期间的分析，主要是从persuasion角度分析几大重要节点...

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演讲，内容根本不重要，听奥巴马演讲，你记住了什么? 啥也没记住，但你就是觉得他讲得好，有感染力有魅力，所以我要投票给他。人都是非理性的，容易头脑发热，容易受影响受鼓动，说服别人，就是用非理性去操纵人心。我一直认为，说什么不重要，重要的是怎么说，做presentation的内容不重要，重要的是要让人印象深刻。做演讲不是学术比赛，不需要你把观点说得头头是道，而是要言简意赅的让人听懂并接受你的想法，化繁为简。话术包括，预先框式，连结，打断。特朗普看起来很愚蠢，用得高级词汇也不多，但他还是能用非常简单的词汇煽动听众的情绪，因为他的话大家都能听明白。政客的话本来就不值得信，听听就好，关键是要影响听众的决定让他们投票。怎么说比说什么更重要。这也是我的优势之一，换花样也要给人留下深刻印象

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精英日课笔记:说服力基础，人是非理性的，利用认知失调和确认偏误，说服力是武器，行业越复杂，别人越觉得你越不可信任。真正的说服是说服感情。视觉想象是第一说服力，如果让别人想象你的成功，那么他们就会帮助你成功

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这本读了20%，决定放弃。喜欢作者（的漫画），关于认知的分析也很严肃中肯，但是以川帝为线索贯穿全书，让人很不自在。果断弃。

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开始理解霍sir说的舆论战场缺失了，不光是话语体系的问题，还有话术技巧，真的要考虑换个打法。现在的speaker赵其实有那么点意思了...

评分☆☆☆☆☆

开始理解霍sir说的舆论战场缺失了，不光是话语体系的问题，还有话术技巧，真的要考虑换个打法。现在的speaker赵其实有那么点意思了...