A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation , this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their current personal business model Understand the value of their skills in the marketplace and define their purpose Articulate a vision for change Create a new personal business model harmonized with that vision, and most important, test and implement the new model When you implement the one-page tool from Business Model You , you create a game-changing business model for your life and career.
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在飞机上听的,断断续续。感觉需要重新听一遍才能完全理解这本书。
评分just another articulated known knowledge
评分工具类 案例只是说明表怎么填,不具有说服效果 填表和自我思考比重大 创新和励志少
评分不妨一读。有基本的成本核算、渠道建设、价值主张转换(transformation)意识就行,剩下的,要交给市场构造。
评分这是既多年前读7 habits之后碰到的关于个人职业发展思考的第二好的书籍!
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