图书标签: amazon 互联网 传记 商业 用户体验 创业 亚马逊购物流程 贝佐斯
发表于2024-11-05
One Click pdf epub mobi txt 电子书 下载 2024
An insightful look at how Amazon really works and how its founder and CEO makes it happen.
Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail.
Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.
Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com
Easy read...一样是人,为啥obssess with customers但grind employees?呵呵。哎真是技术制胜的时代。
评分写的太浅了,很多事情只是一笔带过。失望。
评分明天写读后感。
评分讲述了Jeff Bezos和Amazon的创业史,Richard L. Brandt是美国著名记者,虽然不像 Michael Lewis让我喜欢,但一样值得推荐。
评分这作者也太不会写了 貌似根本没采访姐夫啊 要不是长途我早给书扔下去了
他很理智,也很专注。 当他认为时机已到,就毅然辞职去创业。 当他认为自己抵不过乔布斯时,也会适当收敛。 他认为亚马逊不应该只是一个卖书的网站,而是应该卖所有的东西。 他说:“当你认为那是障碍时,那就是障碍。不这样看,它们就是机会。” 他的经营之道很简单:以创新...
评分1997年Amazon工程师Hartman开发了One Click Ordering,用一键购物来简化购物流程, 一旦推出Bezos立刻申请专利,居然放有长达19页的流程描述!之后任何需要One Click功能的厂商被迫支付庞大的Royalty给Bezos,甚至包括大名鼎鼎的苹果,我们熟悉的Itune无不如此。他是天使还是魔...
评分与普通人物传记一样,从孩童时代的Jeff开始,高智商,成绩一直名列前茅,大学毕业后一直是一名出色的程序猿,从华尔街金融投生到刚兴起的互联网行业。把握时机的直觉和能力令人佩服。亚马逊的兴起和成功很大部分源于其总能够准确的把握住时机,在竞争对手之前推出产品,且总能...
评分本书内容非常平庸,基本上都是将公开的资料进行了简单整理,即没有让人感受到公司如何一步步崛起的细节故事,更没有深入研究贝佐斯的思想精髓和性格解刨,总体来说本书中亚马逊的故事就是流水账没有表现出各种角色对公司的影响和关键时候如何下的决策,对于主角贝佐斯作...
评分与普通人物传记一样,从孩童时代的Jeff开始,高智商,成绩一直名列前茅,大学毕业后一直是一名出色的程序猿,从华尔街金融投生到刚兴起的互联网行业。把握时机的直觉和能力令人佩服。亚马逊的兴起和成功很大部分源于其总能够准确的把握住时机,在竞争对手之前推出产品,且总能...
One Click pdf epub mobi txt 电子书 下载 2024