圖書標籤: amazon 互聯網 傳記 商業 用戶體驗 創業 亞馬遜購物流程 貝佐斯
发表于2025-01-11
One Click pdf epub mobi txt 電子書 下載 2025
An insightful look at how Amazon really works and how its founder and CEO makes it happen.
Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail.
Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.
Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com
一個小小的B2C網站成立之初到現如今美國網上零售店巨頭Amazon運營過程中的種種。
評分Jeff Bezos的確是牛人 可是作者把他吹成神對誰也沒什麼好處啊????
評分Easy read...一樣是人,為啥obssess with customers但grind employees?嗬嗬。哎真是技術製勝的時代。
評分好長啊- -!Jeff真牛逼,以前幫投行搞IT,後來做瞭Amazon賣書,搞發搞發弄瞭個Kindle,然後又搞起雲計算,現在又在搞什麼blue origin做航天飛機。仰望看不到蹤影啊。
評分這作者也太不會寫瞭 貌似根本沒采訪姐夫啊 要不是長途我早給書扔下去瞭
One Click, Jeff Bezos and the Rise of Amazon.com,译名应为《一键下单——贝佐斯与亚马逊的崛起》,作者Richard L. Brandt是一名记者,二百多页算是比较短的,读起来也比较容易,目前尚无中文版。 前情提要:One Click是Amazon著名(著名原因容后再述)的一键下单功能,即...
評分与普通人物传记一样,从孩童时代的Jeff开始,高智商,成绩一直名列前茅,大学毕业后一直是一名出色的程序猿,从华尔街金融投生到刚兴起的互联网行业。把握时机的直觉和能力令人佩服。亚马逊的兴起和成功很大部分源于其总能够准确的把握住时机,在竞争对手之前推出产品,且总能...
評分RT。如果图书馆能借,就别去买电子版,更别去买纸质书。 1,贝佐斯在中国可能有点被神化,他被塑造成跟资本市场(股东)相对抗的角色——忘记眼前,而考虑长远——可实际上,贝佐斯同样做过压缩成本去追求盈利的事,在互联网泡沫到来以及投资人不断质疑时,贝佐斯以裁员1500元...
評分会看这本书,有两个主要的诱因: 1. google reader中订阅了魏武挥的博客,最近他的文章对这本书有一定的评价,虽然评价是中性的,并且提到了文中的内容对于业内人士来说似乎没有什么太不为人所知的,但仍然激起了我的兴趣。 2. 最近开始看Kindle版的电子书,当然,不是纯正的Ki...
One Click pdf epub mobi txt 電子書 下載 2025