圖書標籤: 營銷 心理學 策劃 marketing 英文原版 女性 商業 英
发表于2024-12-25
Fascinate pdf epub mobi txt 電子書 下載 2024
What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust. Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating. To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated. Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City . How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog. Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.
莎莉•霍格斯黑德(Sally Hogshead),以一個獲得諸多奬項的廣告創意人起步,如今是全球知名的品牌顧問和發言人。她曾為星巴剋、微軟等世界500強公司和眾多剛起步的創意工作室作創意推廣。
自己製造一些新名詞,講的舊道理。軼事代替科學。not fascinating at all.開頭叫彆人給自己的品牌起個獨特的名字。這本書在amazon上都不是type name立刻被自動調齣來的, unlike most other books I check on amazon。good execution on her own idea, huh?? Way too painful to finish. All hype, no substance.
評分自己製造一些新名詞,講的舊道理。軼事代替科學。not fascinating at all.開頭叫彆人給自己的品牌起個獨特的名字。這本書在amazon上都不是type name立刻被自動調齣來的, unlike most other books I check on amazon。good execution on her own idea, huh?? Way too painful to finish. All hype, no substance.
評分自己製造一些新名詞,講的舊道理。軼事代替科學。not fascinating at all.開頭叫彆人給自己的品牌起個獨特的名字。這本書在amazon上都不是type name立刻被自動調齣來的, unlike most other books I check on amazon。good execution on her own idea, huh?? Way too painful to finish. All hype, no substance.
評分自己製造一些新名詞,講的舊道理。軼事代替科學。not fascinating at all.開頭叫彆人給自己的品牌起個獨特的名字。這本書在amazon上都不是type name立刻被自動調齣來的, unlike most other books I check on amazon。good execution on her own idea, huh?? Way too painful to finish. All hype, no substance.
評分自己製造一些新名詞,講的舊道理。軼事代替科學。not fascinating at all.開頭叫彆人給自己的品牌起個獨特的名字。這本書在amazon上都不是type name立刻被自動調齣來的, unlike most other books I check on amazon。good execution on her own idea, huh?? Way too painful to finish. All hype, no substance.
这并不是一本心理学书籍,而是偏向营销策略,在教人如何打造公司品牌的过程中,它给了我很大的启发。虽然这乍看起来和我正在做的事风马牛不相及。 其中最具有启发性的一点是在最开头的一个观点——“好”是脆弱的,只有与众不同才得以立足。 我见过很多被鸡汤洗脑了的朋友认为...
評分如果不是雕爷写文推荐,此书评分不会如此。 《影响力》的评分才只有8.6。公道的说,通读《迷恋》全书,从可读性、启发性及经典性上来看,此书距《影响力》远矣。 我并不是质疑雕爷的判断力,而是如题目所说,这本书对于雕爷和一般读者的价值,不至于说天壤之别,也较之不远。...
評分Fascinate pdf epub mobi txt 電子書 下載 2024