Fascinate pdf epub mobi txt 電子書 下載2025
莎莉•霍格斯黑德（Sally Hogshead），以一個獲得諸多奬項的廣告創意人起步，如今是全球知名的品牌顧問和發言人。她曾為星巴剋、微軟等世界500強公司和眾多剛起步的創意工作室作創意推廣。
- 營銷
- 心理學
- 策劃
- marketing
- 英文原版
- 女性
- 商業
- 英
What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Fascination: the most powerful way to influence decision making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust. Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating. To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated. Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City . How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog. Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.
具體描述
讀後感
书里讲的几个迷恋的要点，以前已有模糊意识。之前对男女之间的诱惑艺术很感兴趣，还专门研究了好久。本身也实践了很多次，所以对书中的那几点是认同的。这本书把这些因素，总结起来，系统化了这点非常好。起码对我来说，脑中对迷恋的路数，有了一个全局的把握。 这本书适合有...
評分翻译的都不是人话，前言不搭后语 例如： p194“口味”这一小节，说的根本不是什么口味！也许原文是taste，如果是的话应该翻译成体验或品味。 p196“短时间内增强”这一小节，说的大概是利用历史事件，根本不是什么短时间内增强 翻译的人估计用谷歌翻译，然后稍微修改就出版了，...
評分这并不是一本心理学书籍，而是偏向营销策略，在教人如何打造公司品牌的过程中，它给了我很大的启发。虽然这乍看起来和我正在做的事风马牛不相及。 其中最具有启发性的一点是在最开头的一个观点——“好”是脆弱的，只有与众不同才得以立足。 我见过很多被鸡汤洗脑了的朋友认为...
評分1.微笑不是为了传达视觉信号，而是为了改变我们说话的声音。 确实微笑时说话声调会稍高些，但上扬的表情也很重要吧，综合起来产生友好温和的效果。 2.人们会忘记你说过什么，做过什么，但永远不会忘掉你带给他们的感觉。 这句非常认同，尤其当八卦认识而不熟的人时，这种印象...
評分1.微笑不是为了传达视觉信号，而是为了改变我们说话的声音。 确实微笑时说话声调会稍高些，但上扬的表情也很重要吧，综合起来产生友好温和的效果。 2.人们会忘记你说过什么，做过什么，但永远不会忘掉你带给他们的感觉。 这句非常认同，尤其当八卦认识而不熟的人时，这种印象...
用戶評價
自己製造一些新名詞，講的舊道理。軼事代替科學。not fascinating at all.開頭叫彆人給自己的品牌起個獨特的名字。這本書在amazon上都不是type name立刻被自動調齣來的, unlike most other books I check on amazon。good execution on her own idea, huh?? Way too painful to finish. All hype, no substance.
评分自己製造一些新名詞，講的舊道理。軼事代替科學。not fascinating at all.開頭叫彆人給自己的品牌起個獨特的名字。這本書在amazon上都不是type name立刻被自動調齣來的, unlike most other books I check on amazon。good execution on her own idea, huh?? Way too painful to finish. All hype, no substance.
评分自己製造一些新名詞，講的舊道理。軼事代替科學。not fascinating at all.開頭叫彆人給自己的品牌起個獨特的名字。這本書在amazon上都不是type name立刻被自動調齣來的, unlike most other books I check on amazon。good execution on her own idea, huh?? Way too painful to finish. All hype, no substance.
评分自己製造一些新名詞，講的舊道理。軼事代替科學。not fascinating at all.開頭叫彆人給自己的品牌起個獨特的名字。這本書在amazon上都不是type name立刻被自動調齣來的, unlike most other books I check on amazon。good execution on her own idea, huh?? Way too painful to finish. All hype, no substance.
评分自己製造一些新名詞，講的舊道理。軼事代替科學。not fascinating at all.開頭叫彆人給自己的品牌起個獨特的名字。這本書在amazon上都不是type name立刻被自動調齣來的, unlike most other books I check on amazon。good execution on her own idea, huh?? Way too painful to finish. All hype, no substance.
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