Principles and Practice of Marketing pdf epub mobi txt 电子书下载 2024

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David Jobber

McGraw Hill Higher Education

2009-12-01

1096

869.00元

Paperback

9780077123307

图书标签: 营销学习用书 Marketing UNNC 英文 marketing Textbook textbook

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发表于2024-06-01

Principles and Practice of Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Principles and Practice of Marketing pdf epub mobi txt 电子书下载 2024

图书描述

Principles and Practice of Marketing truly sets the benchmark for achievement in introductory marketing courses. David Jobber's clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course. This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You'll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples. Find out: what challenges BMW faced in bringing the Mini E car to market how Nintendo regained supremacy in the videogame industry what Apple is doing to outsmart smartphone competitors why General Motors was vulnerable in the economic downturn how Cadbury relaunched their discontinued Wispa brand Interactive online resources support every chapter and integrate with the text to make Principles and Practice of Marketing the ultimate learning resource.

Principles and Practice of Marketing 下载 mobi epub pdf txt 电子书