This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book will benefit you and fire you up with new ideas for action as it changes the way you see your markets and yourself.
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作为入门类书籍很不错
评分a book let u know what is marketing,
评分作为入门类书籍很不错
评分作为入门类书籍很不错
评分a book let u know what is marketing,
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