This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book will benefit you and fire you up with new ideas for action as it changes the way you see your markets and yourself.
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作為入門類書籍很不錯
评分作為入門類書籍很不錯
评分a book let u know what is marketing,
评分作為入門類書籍很不錯
评分作為入門類書籍很不錯
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