图书标签: 社会 psychology sociology marketing science consumption 科普 社会学
发表于2024-05-31
Spent pdf epub mobi txt 电子书 下载 2024
Evolutionary psychology—the compelling science
of human nature—has clarified the prehistoric origins
of human behavior and influenced many fields ranging
from economics to personal relationships. In Spent
Geoffrey Miller applies this revolutionary science’s
principles to a new domain: the sensual wonderland
of marketing and status seeking that we call American
consumer culture. Starting with the basic notion that
the goods and services we buy unconsciously advertise
our biological potential as mates and friends, Miller
examines the hidden factors that dictate our choices in
everything from lipstick to cars, from the magazines
we read to the music we listen to. With humor and
insight, Miller analyzes an array of product choices
and deciphers what our decisions say about ourselves,
giving us access to a new way of understanding—and
improving—our behaviors. Like Freakonomics or The
Tipping Point, Spent is a bold and revelatory book that
illuminates the unseen logic behind the chaos of consumerism
and suggests new ways we can become happier
consumers and more responsible citizens.
A leading evolutionary
psychologist probes the hidden
instincts behind our working,
shopping, and spending
Geoffrey Miller is an evolutionary psychologist
and author of The Mating Mind. He was educated at
Columbia and Stanford and is associate professor of
psychology at the University of New Mexico. He lives
in Albuquerque, New Mexico, with his wife, daughter,
and many products.
用进化论的方法看人类的消费行为和市场营销手段!很幽默啊
评分坚定不移anti evolutionary psychology.
评分浅显的道理反过来复过去说倒也能说出点老太婆的肚皮来啊——净道道儿~
评分用进化论的方法看人类的消费行为和市场营销手段!很幽默啊
评分浅显的道理反过来复过去说倒也能说出点老太婆的肚皮来啊——净道道儿~
《超市里的原始人》是一本从进化论角度解读消费者行为的著作。作者杰弗里·米勒,在进化心理学领域知名度极高,因有关配偶选择、性选择和智力、个性及心理健康的进化遗传学研究在国际范围内广为人知。杰弗里·米勒的才华天马行空,曾摘得搞笑诺贝尔经济学奖,获奖的研究项目竟...
评分消费是为了展示给别人看,这种心态是怎么来的? 第一个原因是人由进化而来的本能。根据进化论,所有的生物,它们的生命都是为了完成一个目的,就是把自己的基因给传递下去。那么人呢,虽然是一种有智慧的生物,但是在本能层面,跟别的生物没有太大的区别。人都有强烈的生理欲...
评分看完了《超市里的原始人》,非常喜欢的一本书!文笔犀利幽默,逻辑清晰严谨,看书过程中不会有刷手机的念头。 ????本书解释了某人对Air Jordan、路易威登和摩托车的执念????:“许多产品都首先是一种信号,其次才是物质。我们巨大的社会性灵长类大脑在进化之后,学会了追求一个...
评分这本书是之前在上《跨文化心理学》讲到大五人格的时候老师推荐的,买了快一年了,一直放在家里,这次疫情在家里偶然翻到,就拿出来看看。但赶上论文、实习、毕业,快两个月才读完。今天终于有时间整理出来。 这是一本整体关于消费主义研究的书,只有在第二部分探究人类的根本消...
评分看完了《超市里的原始人》,非常喜欢的一本书!文笔犀利幽默,逻辑清晰严谨,看书过程中不会有刷手机的念头。 ????本书解释了某人对Air Jordan、路易威登和摩托车的执念????:“许多产品都首先是一种信号,其次才是物质。我们巨大的社会性灵长类大脑在进化之后,学会了追求一个...
Spent pdf epub mobi txt 电子书 下载 2024