图书标签: 社会 psychology sociology marketing science consumption 科普 社会学
发表于2025-03-03
Spent pdf epub mobi txt 电子书 下载 2025
Evolutionary psychology—the compelling science
of human nature—has clarified the prehistoric origins
of human behavior and influenced many fields ranging
from economics to personal relationships. In Spent
Geoffrey Miller applies this revolutionary science’s
principles to a new domain: the sensual wonderland
of marketing and status seeking that we call American
consumer culture. Starting with the basic notion that
the goods and services we buy unconsciously advertise
our biological potential as mates and friends, Miller
examines the hidden factors that dictate our choices in
everything from lipstick to cars, from the magazines
we read to the music we listen to. With humor and
insight, Miller analyzes an array of product choices
and deciphers what our decisions say about ourselves,
giving us access to a new way of understanding—and
improving—our behaviors. Like Freakonomics or The
Tipping Point, Spent is a bold and revelatory book that
illuminates the unseen logic behind the chaos of consumerism
and suggests new ways we can become happier
consumers and more responsible citizens.
A leading evolutionary
psychologist probes the hidden
instincts behind our working,
shopping, and spending
Geoffrey Miller is an evolutionary psychologist
and author of The Mating Mind. He was educated at
Columbia and Stanford and is associate professor of
psychology at the University of New Mexico. He lives
in Albuquerque, New Mexico, with his wife, daughter,
and many products.
坚定不移anti evolutionary psychology.
评分浅显的道理反过来复过去说倒也能说出点老太婆的肚皮来啊——净道道儿~
评分坚定不移anti evolutionary psychology.
评分开了个头,有点意思。天呐,读太久都忘记了
评分浅显的道理反过来复过去说倒也能说出点老太婆的肚皮来啊——净道道儿~
如果人类学业是一种宗教的话,我想,Geoffrey Miller的书就是对某种宗教的幽默、渎神。 当然,大多数宗教都是需要异教徒的。 所以,这种幽默与渎神也许是一种生命力吧。 对交配权的争夺其实是整个文明开端以及发展的直观原因,这是不能忽略的。在这个前提下,Geoffrey Miller...
评分我们生活在一个消费主义为主导的商品社会,每次当我们浏览货架、观赏广告或宣传册时,从来没有意识到自己正在陷入商家为我们布下的圈套!一切商品的背后都有一个策划团队在进行有针对性的销售套路,这个套路决定了商品的宣传、定价和销售方式都是按照计划来展开的,而这一切都...
评分认知1,生存的成本很低,但炫耀很贵。出处P67。 认知2,人们并不会真的关注你购买和展示的商品, 认知3,消费主义鼓吹两大谎言:1,高于平均水平的商品可以密闭低于平均水平的特质;2,相对自然行为,商品能带来更高更吸引人的展示。出处P92。 认知4,消费主义自恋症的两张面孔...
评分认知1,生存的成本很低,但炫耀很贵。出处P67。 认知2,人们并不会真的关注你购买和展示的商品, 认知3,消费主义鼓吹两大谎言:1,高于平均水平的商品可以密闭低于平均水平的特质;2,相对自然行为,商品能带来更高更吸引人的展示。出处P92。 认知4,消费主义自恋症的两张面孔...
评分Spent pdf epub mobi txt 电子书 下载 2025