Non-Obvious pdf epub mobi txt 电子书 下载 2024


Non-Obvious

简体网页||繁体网页
Rohit Bhargava
Ideapress Publishing
2015-3-29
252
USD 24.95
Hardcover
9781940858104

图书标签: 商业  营销  marketing  广告  互联网  预测  英文原版  美国   


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发表于2024-12-25

Non-Obvious epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Non-Obvious epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Non-Obvious pdf epub mobi txt 电子书 下载 2024



图书描述

What do Disney, Bollywood, and The Batkid teach us about how to create celebrity experiences for our audiences? How can a vending-machine inspire world peace? Can being imperfect make your business more marketable? Can a selfie improve one s confidence? When can addiction be a good thing?

The answers to these questions may not be all that obvious. And that s exactly the point.

For the past 4 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It s why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank.

In this all-new fifth edition, discover what more than half a million others already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Non-Obvious is filled with entertaining insights like how a pioneering comedy club charging audiences per laugh may forecast the future of consumption or how a wave of tech firms hiring yogis and offering classes in mindfulness may change the overall culture of business.

Other trends featured in the report include:

The Reluctant Marketer - Why brands are focusing less on traditional marketing and promotion and more on content marketing and customer experience.

Glanceable Content - How companies are leveraging our shrinking attention span to create experiences designed for rapid consumption.

Small Data - How all the excitement about big data in business may be misguided and true value comes from learning to leverage the tiny focal points that matter.

In total, Non-Obvious features 15 all-new trends for 2015 across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. Each is designed to help you take a deeper look at the changing landscape of business and prepare your business for the future.

For the first time ever, Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.

Finally, Non-Obvious takes a brutally honest look back at more than 60 previous trends from 2011 to 2014, providing an honest assessment of what came true, what was a dud, and why it matters.

In the end Non-Obvious is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today.

Isaac Asimov once wrote that he was not a speed reader, but he was a speed understander. If you want to improve your business or your career by seeing those things that others miss, and becoming a speed understander for yourself, this book can help you get there.

Non-Obvious 下载 mobi epub pdf txt 电子书

著者简介

Rohit Bhargava is a trend curator, founder of the Influential Marketing Group, and an expert in helping brands and leaders be more influential. He is the author of five best selling books on topics as wide ranging as the future of healthcare, building a brand with personality, and why leaders never eat cauliflower. Rohit has advised hundreds of global brands and is a Professor of Marketing at Georgetown University. A two-time TEDx speaker, Rohit has been invited to keynote events in 27 countries and is regularly quoted in media outlets including The New York Times, Harvard Business Review, and NPR.


图书目录


Non-Obvious pdf epub mobi txt 电子书 下载
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用户评价

评分

善于观察比较总结展望的确是需要修炼,而做出正确的预测知识量和脑力缺一不可。

评分

A systematic approach in curating ideas to identify (predict) trends: gather, aggregate, elevate, name, prove. Tips in gathering is particularly helpful: start a physical folder, jot down/summarise why it’s interesting, seek concepts not conclusions. A good trend: idea (unique description of a shift concisely), impact (cause change), acceleration.

评分

善于观察比较总结展望的确是需要修炼,而做出正确的预测知识量和脑力缺一不可。

评分

A systematic approach in curating ideas to identify (predict) trends: gather, aggregate, elevate, name, prove. Tips in gathering is particularly helpful: start a physical folder, jot down/summarise why it’s interesting, seek concepts not conclusions. A good trend: idea (unique description of a shift concisely), impact (cause change), acceleration.

评分

说可以打破常规思维,看准新趋势。这个点是真心很诱人,可是内容真的没有什么说服力,其中列了十几个隐趋势,大多数都知道,而且,是真的现在每个里面的风头,资本,人都已经不少了。那这叫隐趋势吗?何况,人类简史里面的,人类历史就是一个个的随机事件。

读后感

评分

在中信书店里看到这本书,最开始是被封面吸引,趋势类的书我其实读过好几本了,但这本书提出了一个新的概念——非显著趋势,抱着好奇的心理读,逐渐有步入佳境的感觉。书中梳理了15个非显著趋势,就是现在已经慢慢突显出来,但是还没得到大家应有重视,以后注定成为显著趋势的1...

评分

在中信书店里看到这本书,最开始是被封面吸引,趋势类的书我其实读过好几本了,但这本书提出了一个新的概念——非显著趋势,抱着好奇的心理读,逐渐有步入佳境的感觉。书中梳理了15个非显著趋势,就是现在已经慢慢突显出来,但是还没得到大家应有重视,以后注定成为显著趋势的1...

评分

在中信书店里看到这本书,最开始是被封面吸引,趋势类的书我其实读过好几本了,但这本书提出了一个新的概念——非显著趋势,抱着好奇的心理读,逐渐有步入佳境的感觉。书中梳理了15个非显著趋势,就是现在已经慢慢突显出来,但是还没得到大家应有重视,以后注定成为显著趋势的1...

评分

在中信书店里看到这本书,最开始是被封面吸引,趋势类的书我其实读过好几本了,但这本书提出了一个新的概念——非显著趋势,抱着好奇的心理读,逐渐有步入佳境的感觉。书中梳理了15个非显著趋势,就是现在已经慢慢突显出来,但是还没得到大家应有重视,以后注定成为显著趋势的1...

评分

在中信书店里看到这本书,最开始是被封面吸引,趋势类的书我其实读过好几本了,但这本书提出了一个新的概念——非显著趋势,抱着好奇的心理读,逐渐有步入佳境的感觉。书中梳理了15个非显著趋势,就是现在已经慢慢突显出来,但是还没得到大家应有重视,以后注定成为显著趋势的1...

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Non-Obvious pdf epub mobi txt 电子书 下载 2024


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