Kellogg on Integrated Marketing pdf epub mobi txt 电子书下载 2024

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Iacobucci, Dawn (EDT)/ Calder, Bobby J. (EDT)/ J. L. Kellogg Graduate School of Management Center fo

John Wiley & Sons Inc

2002-11

314

315.95元

HRD

9780471204763

图书标签: marketing Kellogg Management

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发表于2024-11-22

Kellogg on Integrated Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Kellogg on Integrated Marketing pdf epub mobi txt 电子书下载 2024

图书描述

This cutting-edge book–with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism’s Integrated Marketing Communications department at Northwestern University–offers the latest thinking on the art and science of integrated marketing. A must for today’s marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You’ll hear from: • Eric G. Berggren • Stephen Burnett • Bobby J. Calder • Tom Collinger • Adam Duhachek • Lisa Fortini-Campbell • Nigel Hopkins • Dawn Iacobucci • Richard I. Kolsky • Maria Flores Letelier • Edward C. Malthouse • Francis J. Mulhern • Lisa A. Petrison • Andrew Razeghi • Don E. Schultz • Charles Spinosa • Paul Wang

Kellogg on Integrated Marketing 下载 mobi epub pdf txt 电子书