Framework for Marketing Management, A (4th Edition) pdf epub mobi txt 電子書下載 2024

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Philip Kotler

Prentice Hall

2008-03-06

384

USD 132.00

Paperback

9780136026600

圖書標籤: Management Marketing

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发表于2024-11-08

Framework for Marketing Management, A (4th Edition) epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Framework for Marketing Management, A (4th Edition) pdf epub mobi txt 電子書下載 2024

圖書描述

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.

Framework for Marketing Management, A (4th Edition) 下載 mobi epub pdf txt 電子書