图书标签: CRM 管理 BUSINESS Marketing Management 广告 客户价值 English
发表于2024-11-24
Harvard Business Review on Customer Relationship Management pdf epub mobi txt 电子书 下载 2024
Book Description
This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.
About HBR
Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.
Book Dimension
length: (cm)20.8 width:(cm)14.2
目前国内对CRM的了解还仅仅是一个初级阶段,看看这本书挺有好处。里面的文章都是经过大量的研究得出来的结论,因此很受益。 我最喜欢的是FIRING UP THE FRONTLINE,讲的是怎样让前线的员工更好地跟公司同一个步伐,make something great happen!
评分目前国内对CRM的了解还仅仅是一个初级阶段,看看这本书挺有好处。里面的文章都是经过大量的研究得出来的结论,因此很受益。 我最喜欢的是FIRING UP THE FRONTLINE,讲的是怎样让前线的员工更好地跟公司同一个步伐,make something great happen!
评分目前国内对CRM的了解还仅仅是一个初级阶段,看看这本书挺有好处。里面的文章都是经过大量的研究得出来的结论,因此很受益。 我最喜欢的是FIRING UP THE FRONTLINE,讲的是怎样让前线的员工更好地跟公司同一个步伐,make something great happen!
评分目前国内对CRM的了解还仅仅是一个初级阶段,看看这本书挺有好处。里面的文章都是经过大量的研究得出来的结论,因此很受益。 我最喜欢的是FIRING UP THE FRONTLINE,讲的是怎样让前线的员工更好地跟公司同一个步伐,make something great happen!
评分目前国内对CRM的了解还仅仅是一个初级阶段,看看这本书挺有好处。里面的文章都是经过大量的研究得出来的结论,因此很受益。 我最喜欢的是FIRING UP THE FRONTLINE,讲的是怎样让前线的员工更好地跟公司同一个步伐,make something great happen!
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Harvard Business Review on Customer Relationship Management pdf epub mobi txt 电子书 下载 2024