Harvard Business Review on Customer Relationship Management pdf epub mobi txt 电子书 下载 2024


Harvard Business Review on Customer Relationship Management

简体网页||繁体网页
C. K. Prahalad
Harvard Business School Press
2002-01-15
208
179.0
Paperback
9781578516995

图书标签: CRM  管理  BUSINESS  Marketing  Management  广告  客户价值  English   


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发表于2024-11-24

Harvard Business Review on Customer Relationship Management epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Harvard Business Review on Customer Relationship Management epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Harvard Business Review on Customer Relationship Management pdf epub mobi txt 电子书 下载 2024



图书描述

Book Description

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service.

About HBR

Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.

Book Dimension

length: (cm)20.8                 width:(cm)14.2

Harvard Business Review on Customer Relationship Management 下载 mobi epub pdf txt 电子书

著者简介


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Harvard Business Review on Customer Relationship Management pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

用户评价

评分

目前国内对CRM的了解还仅仅是一个初级阶段,看看这本书挺有好处。里面的文章都是经过大量的研究得出来的结论,因此很受益。 我最喜欢的是FIRING UP THE FRONTLINE,讲的是怎样让前线的员工更好地跟公司同一个步伐,make something great happen!

评分

目前国内对CRM的了解还仅仅是一个初级阶段,看看这本书挺有好处。里面的文章都是经过大量的研究得出来的结论,因此很受益。 我最喜欢的是FIRING UP THE FRONTLINE,讲的是怎样让前线的员工更好地跟公司同一个步伐,make something great happen!

评分

目前国内对CRM的了解还仅仅是一个初级阶段,看看这本书挺有好处。里面的文章都是经过大量的研究得出来的结论,因此很受益。 我最喜欢的是FIRING UP THE FRONTLINE,讲的是怎样让前线的员工更好地跟公司同一个步伐,make something great happen!

评分

目前国内对CRM的了解还仅仅是一个初级阶段,看看这本书挺有好处。里面的文章都是经过大量的研究得出来的结论,因此很受益。 我最喜欢的是FIRING UP THE FRONTLINE,讲的是怎样让前线的员工更好地跟公司同一个步伐,make something great happen!

评分

目前国内对CRM的了解还仅仅是一个初级阶段,看看这本书挺有好处。里面的文章都是经过大量的研究得出来的结论,因此很受益。 我最喜欢的是FIRING UP THE FRONTLINE,讲的是怎样让前线的员工更好地跟公司同一个步伐,make something great happen!

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Harvard Business Review on Customer Relationship Management pdf epub mobi txt 电子书 下载 2024


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