Framework for Marketing Management, A (4th Edition) pdf epub mobi txt 电子书 下载 2024


Framework for Marketing Management, A (4th Edition)

简体网页||繁体网页
Philip Kotler
Prentice Hall
2008-03-06
384
USD 132.00
Paperback
9780136026600

图书标签: Management  Marketing   


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发表于2024-12-25

Framework for Marketing Management, A (4th Edition) epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Framework for Marketing Management, A (4th Edition) epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Framework for Marketing Management, A (4th Edition) pdf epub mobi txt 电子书 下载 2024



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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.

Framework for Marketing Management, A (4th Edition) 下载 mobi epub pdf txt 电子书

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