Consumer Insight pdf epub mobi txt 电子书下载 2024

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简体网页||繁体网页

Stone, Merlin (EDT)/ Bond, Alison (EDT)/ Foss, Bryan (EDT)

Kogan Page

2004-01-28

256

USD 39.95

Paperback

9780749442927

图书标签: marketing insight 广告小说创意

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发表于2024-12-24

Consumer Insight epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Consumer Insight pdf epub mobi txt 电子书下载 2024

图书描述

"Consumer Insight" provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too - what customers think and feel, what their objectives and strategies are and how these influence how they behave. The title also explains how to manage this process, and how companies gain insight into their customers by managing and using their customer data correctly.

Consumer Insight 下载 mobi epub pdf txt 电子书