Lifestyle Brands pdf epub mobi txt 电子书下载 2024

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Stefania Saviolo

AIAA

2012-12-5

156

GBP 29.00

Hardcover

9781137285928

图书标签: marketing 奢侈品管理 branding 英文原版 coursera Fashion 设计营销

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发表于2024-11-23

Lifestyle Brands epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Lifestyle Brands pdf epub mobi txt 电子书下载 2024

图书描述

What do Apple, Patagonia, Virgin and Slow Food have in common? Why do millions of people identify with Nike and idolize Ferrari cars? Why are some brands simply fads that emerge suddenly and then disappear as quickly, while others become part of a lifestyle and are never forgotten? Antonio Marazza, General Manager of Landor Milan, and Stefania Saviolo, Professor at Bocconi University, investigate the reasons why some brands are adopted by people not for what they do, or what they stand for, but for the inspiration they provide. Drawing on both cutting-edge research and empirical observation, this book offers a practical guide to successfully manage authority, cult, icon and lifestyle brands with examples from industries such as automotive, fashion, luxury, design, where symbolic value creation is key.

Lifestyle Brands 下载 mobi epub pdf txt 电子书