Marketing of High-Technology Products and Innovations (3rd Edition) pdf epub mobi txt 电子书下载 2024

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简体网页||繁体网页

Jakki J. Mohr

Prentice Hall

2009-02-15

576

USD 106.00

Hardcover

9780136049968

图书标签: marketing technology 管理

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发表于2024-11-22

Marketing of High-Technology Products and Innovations (3rd Edition) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing of High-Technology Products and Innovations (3rd Edition) pdf epub mobi txt 电子书下载 2024

图书描述

The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications; Strategic Considerations for the Triple Bottom Line in High-Tech Companies MARKET : Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.

Marketing of High-Technology Products and Innovations (3rd Edition) 下载 mobi epub pdf txt 电子书