"Marketing Strategy, 5/e" is a flexible, short, paper-back text, which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.
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sos!!!!!!!!!!!!!
评分马拉丁大神爷爷！全靠您了啊！OTZ跪拜啊...PS，中午吃饭有幸和助教坐一桌啊！求保佑啦啦啦啦啦啦！
评分和老师讲的还是有挺多不同，但是考的比平均分高，这还不错继续加油吧MMM
评分sos!!!!!!!!!!!!!
评分马拉丁大神爷爷！全靠您了啊！OTZ跪拜啊...PS，中午吃饭有幸和助教坐一桌啊！求保佑啦啦啦啦啦啦！
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