圖書標籤: 設計 産品 思維 商業 用戶體驗 成長 product 管理
发表于2024-06-16
Badass: Making Users Awesome pdf epub mobi txt 電子書 下載 2024
Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.
This is not a game of chance. It is a game of skill and strategy.
And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?
The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.
Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.
Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.
Kathy Sierra created the award-winning Head First programming book series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty.
好書,淺顯易懂,但是卻給瞭個framework關於如何設計一套方法讓人掌握技能。不止可以從産品經理或者設計角度來設計産品,而且可以用在自己的生活學習中,比如孩子想學鋼琴,如何讓他有興趣,堅持學,還有學習的技能。自身也可以用,正好對自身學習有些迷茫最近,正好可以試試
評分前半部分同標題,後半部分是理解大腦工作原理後有效練習。
評分好書,淺顯易懂,但是卻給瞭個framework關於如何設計一套方法讓人掌握技能。不止可以從産品經理或者設計角度來設計産品,而且可以用在自己的生活學習中,比如孩子想學鋼琴,如何讓他有興趣,堅持學,還有學習的技能。自身也可以用,正好對自身學習有些迷茫最近,正好可以試試
評分前半部分同標題,後半部分是理解大腦工作原理後有效練習。
評分好書,淺顯易懂,但是卻給瞭個framework關於如何設計一套方法讓人掌握技能。不止可以從産品經理或者設計角度來設計産品,而且可以用在自己的生活學習中,比如孩子想學鋼琴,如何讓他有興趣,堅持學,還有學習的技能。自身也可以用,正好對自身學習有些迷茫最近,正好可以試試
看完之后整个感觉这本书比较适合教育培训行业的老师,可以很好地帮助学生成长;不太适合互联网行业里做产品的思路;实体产品行业或许也适合,不太内行,不好说。 按照作者的思路读下来,有几点感想: 1. 核心思想是说好产品是帮助用户变得卓越,帮助用户由新手变成专家,这样用...
評分 評分 評分这本书的核心观点就是标题——用户不关心产品如何,只关心用了产品之后的自己。所以站在用户角度来思考,成就客户,使之卓越,然后他们会自发的宣传产品从而达到口碑效应,才是做出真正好产品和爆款的思路 对我这个产品营销门外汉而言,算是一个有趣新鲜的观点,基本同意书中所...
評分Badass: Making Users Awesome pdf epub mobi txt 電子書 下載 2024