Hooked pdf epub mobi txt 電子書下載 2025

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Nir Eyal

CreateSpace Independent Publishing Platform

2013-12-26

154

USD 31.55

Paperback

9781494277536

圖書標籤: 産品設計心理學互聯網思維産品設計産品經理商業

喜歡 Hooked 的讀者還喜歡

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发表于2025-02-25

Hooked epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2025

Hooked pdf epub mobi txt 電子書下載 2025

圖書描述

Why do some products capture our attention, while others flop?

What makes us engage with certain products out of habit?

Is there a pattern underlying how technologies hook us?

This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can't put down.

Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:

- Practical insights to create user habits that stick.

- Actionable steps for building products people love.

- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.

Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Hooked 下載 mobi epub pdf txt 電子書

著者簡介

Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Nir blogs regularly at NirAndFar.com

圖書目錄

Hooked pdf epub mobi txt 電子書下載

想要找書就要到小哈圖書下載中心

qciss.net

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

用戶評價

評分☆☆☆☆☆

Tech Product Manager - How to build habit-forming products by leveraging psychological effects. Clear logics with product illustration

評分☆☆☆☆☆

Commonality of porn, heroine, iPhone, luxury handbags and shoes, WeChat, Facebook and candy crush... Psychological and physiological addiction. It's all about dopamine and dopamine receptors. That is right in my field! lol

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口水書

評分☆☆☆☆☆

好書，薄、透徹、理論聯係實際。

評分☆☆☆☆☆

文筆簡潔，邏輯清晰，一點也沒有花哨的東西，卻充滿瞭說服力，好書當如此。