圖書標籤: 産品 設計 心理學 互聯網 思維 産品設計 産品經理 商業
发表于2024-06-08
Hooked pdf epub mobi txt 電子書 下載 2024
Why do some products capture our attention, while others flop?
What makes us engage with certain products out of habit?
Is there a pattern underlying how technologies hook us?
This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can't put down.
Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."
He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Nir blogs regularly at NirAndFar.com
Tech Product Manager - How to build habit-forming products by leveraging psychological effects. Clear logics with product illustration
評分比較通用的模型,實踐中可以以此來思考和評估産品,解釋成功的産品容易,難在用某個方法論把新産品做成功。
評分利用習慣養成術的程度將越來越多地決定産品或服務的成功或失敗。公司必須瞭解的習慣形成的機製,以增進習慣與産品或服務的銜接,最終幫助用戶形成有利的操作慣例。習慣養成術通過“內部觸發”創建聯結,通過內部觸發而創造聯結可以藉助構成hook的四個部分 - 觸發,動作,可變迴報和投資。
評分看瞭幾章、幾篇書評、一個 PPT。第三階段的 Variable Reward 的 Variable 最受啓發。
評分利用習慣養成術的程度將越來越多地決定産品或服務的成功或失敗。公司必須瞭解的習慣形成的機製,以增進習慣與産品或服務的銜接,最終幫助用戶形成有利的操作慣例。習慣養成術通過“內部觸發”創建聯結,通過內部觸發而創造聯結可以藉助構成hook的四個部分 - 觸發,動作,可變迴報和投資。
你是否有过这样的经历? 你发了一个朋友圈,你开始时不时拿起手机看一看,你想看看谁点了我的赞,他们到底怎么评论我的?如果每隔几秒钟,朋友圈小红点的数字不断往上涨,你会越来越加快翻看微信的频率,回复朋友们的评论,直到小红点再也不亮为止。 这个系统不断鼓励我们...
評分第一章:习惯的力量:如何让你的产品从维生素变成止痛药 在第一章中,作者让我们首先明确对以下词语的定义: 1. 习惯的养成:当大脑试图走捷径而不再主动思考接下来该做什么时。我们在生活中做很多选择时,会更倾向于那些曾经被证明行之有效的做法。(如果你因为无法实施某种...
評分 評分Hooked pdf epub mobi txt 電子書 下載 2024