圖書標籤: 營銷 互聯網 startup 創業 marketing 用戶 商業 Startup
发表于2024-11-05
Traction: A Startup Guide to Getting Customers pdf epub mobi txt 電子書 下載 2024
Most startups end in failure. Almost every failed startup has a product. What failed startups don't have is traction -- real customer growth.
This book introduces startup founders and employees to the "Bullseye Framework," a five-step process successful companies use to get traction. This framework helps founders find the marketing channel that will be key to unlocking the next stage of growth.
Traction is a guide to getting customers, written for startup founders, marketers, and those interested in how today's startups grow and get traction. This book shows you how the founders of several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com) and Alex Pachikov (Evernote) have built and grown their startups. We interviewed over forty successful founders and researched countless more growth stories to pull out the repeatable tactics and strategies they used to get traction.
"Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist
Gabriel Weinberg is the Founder & CEO of DuckDuckGo, the search engine that doesn't track you with over a billion searches in 2013. He is also an angel investor and co-author of Traction: A Startup Guide to Getting Customers. Weinberg has been featured on CBS, FOX, the Guardian, the Washington Post and many more.
Previously he was the Co-founder & CEO of Opobox, which was sold to United Online in 2006. Weinberg holds B.S. in Physics and an M.S. in Technology and Policy from MIT. He is based on Valley Forge, PA with his wife and two boys.
Justin Mares is the former Director of Revenue at Exceptional, a software company that Rackspace acquired for 8 figures in 2013. He has previously founded two startups (one acquired, one bust) and runs a growth meetup in San Francisco. You can find his writing on marketing and personal-development on his blog, justinmares.com.
增長黑客入門書,方法論,實際行動,簡潔明快,就像 DuckDuckGo
評分Every failed startup has its product, but they don't have their customer distribution channel.
評分Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction.
評分我在此之前沒有瞭解過任何sales相關的知識,這本書的確給瞭我一個很好的入門。
評分Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction.
第一部分纯属凑字数。。。。。。。。。。。。。。。。。。。。。我为了写够140字也在凑字数。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。...
評分"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction." 初次做产品,最常碰到的问题,就是产品做好以后,发现——“我靠,没有用户” 那怎么办呢?怎么才能给自己的产品找到用户? 难道,就要像其他人一样,在...
評分 評分 評分第一部分纯属凑字数。。。。。。。。。。。。。。。。。。。。。我为了写够140字也在凑字数。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。...
Traction: A Startup Guide to Getting Customers pdf epub mobi txt 電子書 下載 2024