Hooked pdf epub mobi txt 电子书下载 2024

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Nir Eyal

CreateSpace Independent Publishing Platform

2013-12-26

154

USD 31.55

Paperback

9781494277536

图书标签: 产品设计心理学互联网思维产品设计产品经理商业

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发表于2024-05-17

Hooked epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Hooked pdf epub mobi txt 电子书下载 2024

图书描述

Why do some products capture our attention, while others flop?

What makes us engage with certain products out of habit?

Is there a pattern underlying how technologies hook us?

This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can't put down.

Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:

- Practical insights to create user habits that stick.

- Actionable steps for building products people love.

- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.

Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Hooked 下载 mobi epub pdf txt 电子书

著者简介

Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Nir blogs regularly at NirAndFar.com

图书目录

Hooked pdf epub mobi txt 电子书下载

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用户评价

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A must read!

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如何让用户对所用的产品上瘾？这本书提出了四步骤：Trigger（提供外部信息，联系内部需求），Action（尽可能便利用户使用过程），Reward（物质与精神满足感），Investment（尽可能让用户多参与，用户付出越多的努力，越可能养成使用习惯）。一个能让用户反复使用的产品必须从某个方面解决或缓解了用户的问题，搔中客户的痒（scratch the user's itch），它就得到了极高的用户忠诚度。

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产品设计方面的五星图书。

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Tech Product Manager - How to build habit-forming products by leveraging psychological effects. Clear logics with product illustration

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