Brand Leadership pdf epub mobi txt 電子書 下載 2024


Brand Leadership

簡體網頁||繁體網頁
David A. Aaker
Simon & Schuster UK
2009-10-1
368
GBP 9.99
Paperback
9781847398352

圖書標籤: marketing  Business&Management  brand-mgt  brand  Aaker   


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发表于2024-11-22

Brand Leadership epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Brand Leadership epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Brand Leadership pdf epub mobi txt 電子書 下載 2024



圖書描述

Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights into the ever-changing area of Internet branding. Full of impeccable, intelligent guidance, Brand Leadership is the visionary key to business success in the future.

Brand Leadership 下載 mobi epub pdf txt 電子書

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Brand Leadership pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
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