圖書標籤: Marketing 營銷 市場營銷 Branding 市場 Kotler corporate-communication 美國
发表于2024-10-31
Marketing 3.0 pdf epub mobi txt 電子書 下載 2024
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
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營銷革命3.0:從産品到顧客,再到人文精神
The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
Explains the future of marketing, along with why most marketers are stuck in the past
Examines companies that are ahead of the curve, such as S. C. Johnson
Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
To the next generation of Marketers who will enhance the social and environmental contributions of the marketing discipline.
評分The bible of marketing.
評分road map of mkting
評分MKT 3.0非常適閤給aiesecer看嗬嗬,其實aiesec已經做得很不錯瞭~
評分To the next generation of Marketers who will enhance the social and environmental contributions of the marketing discipline.
法国经济和政治学家雅克•阿塔利在其著作《21世纪词典》中,对品牌做了如下的解释:永恒的品牌是那些能够代表世界视野,使消费者能够从中永远找到自我的品牌,并在购买他们之后,有一种归属这个特殊群体的感觉。如代表活力的可口可乐,代表能力的IBM,代表自我超越的耐...
評分一本系统集成的书,也是一本超链接的书。是一个入口,可以链接到很多有意思的观点。一本系统集成的书,也是一本超链接的书。是一个入口,可以链接到很多有意思的观点。一本系统集成的书,也是一本超链接的书。是一个入口,可以链接到很多有意思的观点。一本系统集成的书,也是...
評分PPT式的书页形式,使内容一目了然,很赞; 总结起来,主旨大概是: 1、21世纪,企业进入了营销3.0时代; 2、参与化时代的来临,催生了合作营销的方式;营销开始演变为邀请消费者参与产品开发和信息沟通等活动; 全球化矛盾时代,催生的不是大一...
評分原文:http://just07.me/learn/167/ 这本书最重要要表达的观点就是封面上的那句话: 从产品到顾客,再到人文精神。 营销1.0时代,以产品为中心的时代。我们可以这样理解:我有什么我就卖什么,怎么卖,怎么卖的好。 营销2.0时代,以消费者为向导的时代。从单一对产品的营销...
評分科特勒从正面宏观的营销给我新的启迪。营销不仅仅是针对客户,而是全方位的,从一个人到企业到顾客到合作伙伴到社会价值。通过标志-价值观-故事,深度的传递,所有相关者和潜在相关者保持参与。从定位到竞争战略到具体的创意事件理念,深入的进行一层层的剖析。读完后,感慨万...
Marketing 3.0 pdf epub mobi txt 電子書 下載 2024