圖書標籤: Marketing 營銷 市場營銷 Branding 市場 Kotler corporate-communication 美國
发表于2024-06-26
Marketing 3.0 pdf epub mobi txt 電子書 下載 2024
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
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營銷革命3.0:從産品到顧客,再到人文精神
The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
Explains the future of marketing, along with why most marketers are stuck in the past
Examines companies that are ahead of the curve, such as S. C. Johnson
Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
The bible of marketing.
評分My entry-level book to marketing
評分終於用三天時間結果瞭Marketing3.0,如果這本書是一個人,這本書就是一個極其講究原則,堅守從一而終理論的大叔
評分此書的strategy說的還是比較認可的
評分To the next generation of Marketers who will enhance the social and environmental contributions of the marketing discipline.
营销,小到个人大到一个社会团体都是离不开的,对于公司来说更是被掌控了企业生命力的一把利剑,营销工作做得好不好,直接关系到企业的生存和发展,营销变革也应该随着大的社会经济形势的变化而做出相应的调整。 这是一本每个小人物的企业领导者都应该掌握了大营销方...
評分 評分这大概是我这两年较少的追新之书,买来,一口气看完第一遍,再用思维导图温习了一遍,做完思维导图已至凌晨三点多,再发到微博,分享给网友。这是我去年养成的一个阅读习惯,通常这样的两遍阅读,会让我对一本书基本吃透。 对于这本《营销革命3.0——从产品到顾客,再到人文...
評分一个星期读完这本书,为以前几本书的阅读做了一个confirmation。本书开宗明义地强调了人文精神和社会责任感对企业长久发展的重要作用。 使命愿景价值观,都是务虚的东西,往往不被“务实”的中国企业所重视。然而,正如同道是阴阳两面的一体不二,务实和务虚,对于一家...
評分Marketing 3.0 pdf epub mobi txt 電子書 下載 2024