图书标签: Marketing 营销 市场营销 Branding 市场 Kotler corporate-communication 美國
发表于2024-05-18
Marketing 3.0 pdf epub mobi txt 电子书 下载 2024
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
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营销革命3.0:从产品到顾客,再到人文精神
The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
Explains the future of marketing, along with why most marketers are stuck in the past
Examines companies that are ahead of the curve, such as S. C. Johnson
Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
My entry-level book to marketing
评分MKT 3.0非常适合给aiesecer看呵呵,其实aiesec已经做得很不错了~
评分My entry-level book to marketing
评分The bible of marketing.
评分road map of mkting
营销,小到个人大到一个社会团体都是离不开的,对于公司来说更是被掌控了企业生命力的一把利剑,营销工作做得好不好,直接关系到企业的生存和发展,营销变革也应该随着大的社会经济形势的变化而做出相应的调整。 这是一本每个小人物的企业领导者都应该掌握了大营销方...
评分『首先是转贴部分』科特勒和他的营销3.0 。 作者:汪洋。来源:21世纪商业评论。网址:http://www.21cbr.com/html/magzine/2011/2011480/jue_wu/2011/0510/8195.html (转贴已注明出处,本次转载不涉及任何商业目的) 20世纪60年代是现代营销思想“爆聚”的时代,1960年,《...
评分我想让消费者的产品和网站在互联网上脱颖而出的有效的方法就是写软文,通过写一些有分量的文章,消费者不仅可以吸引特定领域的客户,也会受到搜索引擎的青睐,因为搜索引擎更钟情于那些文笔优美,写文章是能精确,成功,有用的吸引潜在客户的方法。根据消费者的财力,时间,专...
评分 评分Marketing 3.0 pdf epub mobi txt 电子书 下载 2024