Marketing 3.0 pdf epub mobi txt 电子书 下载 2025
The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.
Explains the future of marketing, along with why most marketers are stuck in the past
Examines companies that are ahead of the curve, such as S. C. Johnson
Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing"
In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
- Marketing
- 营销
- 市场营销
- Branding
- 市场
- Kotler
- corporate-communication
- 美國
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
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营销革命3.0:从产品到顾客,再到人文精神
具体描述
读后感
法国经济和政治学家雅克•阿塔利在其著作《21世纪词典》中，对品牌做了如下的解释：永恒的品牌是那些能够代表世界视野，使消费者能够从中永远找到自我的品牌，并在购买他们之后，有一种归属这个特殊群体的感觉。如代表活力的可口可乐，代表能力的IBM，代表自我超越的耐...
评分『首先是转贴部分』科特勒和他的营销3.0 。 作者：汪洋。来源：21世纪商业评论。网址：http://www.21cbr.com/html/magzine/2011/2011480/jue_wu/2011/0510/8195.html （转贴已注明出处，本次转载不涉及任何商业目的） 20世纪60年代是现代营销思想“爆聚”的时代，1960年，《...
评分PPT式的书页形式，使内容一目了然，很赞； 总结起来，主旨大概是： 1、21世纪，企业进入了营销3.0时代； 2、参与化时代的来临，催生了合作营销的方式；营销开始演变为邀请消费者参与产品开发和信息沟通等活动； 全球化矛盾时代，催生的不是大一...
评分 评分一个星期读完这本书，为以前几本书的阅读做了一个confirmation。本书开宗明义地强调了人文精神和社会责任感对企业长久发展的重要作用。 使命愿景价值观，都是务虚的东西，往往不被“务实”的中国企业所重视。然而，正如同道是阴阳两面的一体不二，务实和务虚，对于一家...
用户评价
终于用三天时间结果了Marketing3.0，如果这本书是一个人，这本书就是一个极其讲究原则，坚守从一而终理论的大叔
评分此书的strategy说的还是比较认可的
评分Basically the topics covered has no difference with what I learnt before. Below expectation. Social marketing is now so hot and hasn't been researched further or listed many fresh business cases.
评分To the next generation of Marketers who will enhance the social and environmental contributions of the marketing discipline.
评分MKT 3.0非常适合给aiesecer看呵呵，其实aiesec已经做得很不错了~
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