圖書標籤: 創業 Business 商業 管理 美國 最近想讀 商業與財務 計算機
发表于2024-11-05
Blitzscaling pdf epub mobi txt 電子書 下載 2024
Foreword by Bill Gates
LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.
What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants?
The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible.
When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more.
Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.
REID HOFFMAN is an entrepreneur and investor. In 1998, Reid Hoffman was a founding Board member and executive vice president of PayPal. In 2003, he co-founded LinkedIn, the world’s largest professional networking service. He was an angel investor in Facebook and Zynga, and in 2009, he became a partner at the venture capital firm Greylock Partners. He currently serves on the boards of Airbnb, Apollo Fusion, Aurora, Coda, Convoy, Entrepreneur First, Gixo, Microsoft, Nauto, and Xapo, as well as not-for-profits Kiva, Endeavor, CZI Biohub and Do Something. He hosts Masters of Scale, an original podcast series. He is also the co-author of two New York Times best-selling books: The Start-Up of You and The Alliance. He is an Aspen Institute Crown Fellow, a Marshall Scholar at Oxford, and a graduate of Stanford University.
CHRIS YEH is an entrepreneur, writer, and mentor. He holds two degrees from Stanford University and an MBA from Harvard Business School, where he was a Baker Scholar. He is co-author of the New York Times bestseller The Alliance with Reid Hoffman and Ben Casnocha.
在贏者通吃的市場裏要犧牲效率換速度,因為擴張太慢被擠齣市場的大於快速擴張break things & let fire burn的風險——這便是大眾語境中“燒錢”背後的邏輯,但前提是這個市場一定要是贏者通吃的,感覺很多瘋狂補貼獲客的企業其實是在一個離散市場裏,所以補貼瞭一頓之後就跪瞭。
評分閃電式擴張是反傳統商業模式思維的,行的是兵貴神速,追求速度而非效率,用貌似笨拙而破釜沉舟的方式高頻融資高頻燒錢來搶占市場培養用戶粘性。國內擁有密集人口,和配套平颱資源,産品迭代速度,是除瞭矽榖以外更適閤這種戰略的環境。因此不難理解現在常見的風口投資現象。
評分說的都不錯,但是太多老生常談
評分其實說的吧 隻要留心都是可以想見的
評分Blitzscaling is prioritizing speed over efficiency in the face of uncertainty. 用我創業時候的話來說,就是快糙猛。很多人以為創業是一件浪漫的事情,是一件需要深思熟慮的事情,實際上,創業就是生死時速,就是need for speed,非常殘酷,粗糙,快速,然而猛烈。 不過這本書也應該引發很多思考,比如說: Blitz Scaling 是否會讓創始人和公司一起超過自己成長速度的極限? Blitz Scaling是否是互聯網泡沫到達頂點的體現之一? Uber,滴滴,Mobike/OFO這樣的企業真的具備First Scaler Advantage和真正的競爭壁壘嗎?
《闪电式扩张》 1.初创企业首先要做的是验证产品-市场的适配,也就是产品是否能被市场接受,这个观点在其他书中也有介绍,再次验证。 2.对不同阶段的企业做了分类,家庭,部落,村庄,城市,国家。梁宁的增长思维里是草根,腰部,头部,顶级。中美双方研究者的看法想通,对老板...
評分如果你提早进入市场并开始获得反馈,而你的竞争对手没有这样做,那么你就成功在望。只要规模对于业务至关重要,尽早进入市场并快速行动就是制胜法宝。 闪电式扩张是指在面对不确定性时优先考虑速度而非效率,从而追求快速增长。人口只有400万左右的硅谷在过去25年中打造出世界...
評分 評分Blitzscaling pdf epub mobi txt 電子書 下載 2024