After making a living as a professional musician, Derek Sivers went looking for ways to sell his own CD online and ended up creating CD Baby, once the largest seller of independent music on the web with over $100M in sales for over 150,000 musician clients. Since 2008, Derek has traveled the world and stayed busy creating and nurturing creative endeavors, like Muckwork, his newest company where teams of efficient assistants help musicians do their “uncreative dirty work.” Derek writes regularly on creativity, entrepreneurship, and music on his blog: http://sivers.org/.
You can follow the beaten path and call yourself an entrepreneur or you can blaze your own trail and really be one.
When Derek Sivers started CD Baby, he wasn’t planning on building a major business. He was a successful independent musician who just wanted to sell his CDs online. When no one would help him do it, he set out on his own and built an online store from scratch.
He started in 1998 by helping his friends sell their CDs. In 2000, he hired his first employee. Eight years later, he sold CD Baby for $22 million.
Sivers didn’t need a business plan, and neither do you. You don’t need to think big; in fact, it’s better if you don’t. Start with what you have, care about your customers more than yourself, and run your business like you don’t need the money.
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书里说 Never do anything just for the money. 我们很多人是 Do everything just for the money.
评分when growing (not starting, start is still the hardest part) businesses 1/ product/technology: create utopian experience for customers 2/ focus on the existing customers so that to generate word-of-mouth effect /3 delegate and sell if you you want to sell and if that is good for the business/customers
评分创业乌托邦 没有多少实用意见 但是可以使焦虑的创业人宽心
评分创业乌托邦 没有多少实用意见 但是可以使焦虑的创业人宽心
评分书里说 Never do anything just for the money. 我们很多人是 Do everything just for the money.
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