The Hidden Persuaders pdf epub mobi txt 电子书 下载 2024


The Hidden Persuaders

简体网页||繁体网页
Vance Packard
Ig Publishing
2007-7-1
240
USD 16.95
Paperback
9780978843106

图书标签: 广告  心理学  营销  社会学  隐形的说客  传播学  影响力  漫漫书单路   


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发表于2024-12-23

The Hidden Persuaders epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Hidden Persuaders epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

The Hidden Persuaders pdf epub mobi txt 电子书 下载 2024



图书描述

"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon "Fascinating, entertaining and thought-stimulating."--The New York Times Book Review"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New YorkerOriginally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of "motivation research," the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today's corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.

The Hidden Persuaders 下载 mobi epub pdf txt 电子书

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The Hidden Persuaders pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
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finally finished it! a little bit out-of-date but still quite interesting and rewarding in both fields of marketing and psychology.

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finally finished it! a little bit out-of-date but still quite interesting and rewarding in both fields of marketing and psychology.

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看完你就会觉得做Marketing真的不是一个积德的职业,不知道会不会遭报应

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看完你就会觉得做Marketing真的不是一个积德的职业,不知道会不会遭报应

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finally finished it! a little bit out-of-date but still quite interesting and rewarding in both fields of marketing and psychology.

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