Retail Product Management pdf epub mobi txt 电子书下载 2024

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Varley, Rosemary

Routledge

2006-2

296

$ 73.39

Pap

9780415327152

图书标签: 零售英国经济管理学管理服装供应链 2005

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发表于2024-06-26

Retail Product Management epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Retail Product Management pdf epub mobi txt 电子书下载 2024

图书描述

Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives, including marketing, purchasing and logistics, this text illustrates the breadth of knowledge needed for this complex managerial task. Including photos, figures, tables and conceptual diagrams, this book also examines the practical elements of product management. It incorporates significant new chapters and integrates discussions on the relationship between the product and its selling environment, and the overall retail brand. Building on the foundations of the highly successful first edition, this book uses a broad range of up-to-date case studies and practical examples from a variety of retail sectors to give a clear and concise introduction to retail product management.

Retail Product Management 下载 mobi epub pdf txt 电子书