Economics of Strategy pdf epub mobi txt 電子書 下載 2024


Economics of Strategy

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David Besanko
Wiley
2006-8-7
632
146.3
Hardcover
9780471679455

圖書標籤: 經濟學/Economics  管理學/Management  economics  課本  經濟  戰略管理  專業書目[Compulsory]  What_is_Strategy_?   


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发表于2024-12-25

Economics of Strategy epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Economics of Strategy epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Economics of Strategy pdf epub mobi txt 電子書 下載 2024



圖書描述

Discover the art of strategic thinking

Revised and updated to reflect the cutting edge of academic thinking about business strategy, the Fourth Edition of Besanko, Dranove, Shanley, and Schaefer's highly acclaimed text offers a solid economic foundation for strategic analysis. By presenting basic concepts of economic theory with ideas in modern strategy literature, the book provides an economic lens for viewing the broad sweep of the strategic activities of the firm.

The book begins by focusing on the boundaries of the firm and examines competitive strategy from the perspective of industrial organization (IO) economics, particularly Porter's Five Forces. It then explores strategic positioning and dynamics as well as topics associated with internal organization, including personnel economics, organization structure, and strategic fit.

Features of the Fourth Edition

* Chapters on human resources management, entry, positioning, dynamics, technological change, and organizational structure are substantially revised.

* An updated chapter on business history covers the recent dot-com bubble.

* Presents economic principles without overemphasizing the math.

* Rigorous treatment of organizational topics such as structure and culture enables you to experience the full scope of strategic thinking.

* The authors use Porter's Five Forces as a tool for organizing industry analysis, building on the coverage of industrial organization and game theory. The text also considers the Value Net, another tool for organizing industry analysis.

* Includes coverage of make or buy decisions (Chapters 2-4) and benefit and cost advantage and sustaining advantage (Chapters 11-13).

* Fascinating examples, including many new to this edition, bring the economic models to life. Many of the examples involve businesses outside of the United States.

Economics of Strategy 下載 mobi epub pdf txt 電子書

著者簡介


圖書目錄


Economics of Strategy pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

速讀的話可以省略那些數學的錶達,書中的insights還是很不錯,尤其是解釋經濟規模和壟斷那兩章。案例都是美國的一些大公司,如果不太瞭解這些公司的話可能代入感不強。

評分

textbook 在英國的時候沒買,迴來還是買瞭...

評分

原來身邊的書真的很貴。。。

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戰略管理經典教材

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戰略管理經典教材

讀後感

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Economics of Strategy pdf epub mobi txt 電子書 下載 2024


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